AMP Energy and Dale Earnhardt Jr. are “Tradin’ Paint” in the beverage aisle this spring and summer


PURCHASE, N.Y. – May 5, 2009 – AMP Energy has announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. The beverage is a collision of three flavors: Orange, Lime and Berry, with all the energy ingredients and great taste that consumers expect from AMP.

“Dale Jr. was very involved in creating this new AMP Energy flavor and it is a true representation of his taste and his sport,” said Lauren Hobart, VP of energy drinks, Pepsi-Cola North America Beverages. “The flavor and packaging embody the thrills and excitement of side-by-side racing at intense speeds – complete with a look that features all the bumps, scratches and crashes that Dale’s car endures as it advances track position.”

Featuring the same paint scheme as Hendrick Motorsports’ No. 88 AMP Energy/National Guard Chevrolet, Tradin’ Paint has all the marks, dings and paint streaks that show up on cars during a hotly contested race, which fans refer to as “tradin’ paint.”

Dale Earnhardt Jr. has been NASCAR’s most popular driver for the past six years. With the launch of Tradin’ Paint, his sponsor, AMP Energy, is giving fans an insider’s nod to the passion and power of racing.

Tradin’ Paint is currently available in a 16-oz can nationwide through the end of the summer. The product will be supported by a full slate of advertising, including TV and radio produced by BBDO NY.

About AMP Energy

AMP Energy is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (, PepsiCo’s refreshment beverage unit in the United States and Canada. Its U.S. trademarks include Pepsi, Mountain Dew, Sierra Mist, Mug, Aquafina, SoBe and IZZE. The company also makes and markets Tropicana juice drinks, Dole and Ocean Spray single-serve juices and North America’s bestselling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, please visit <> .