PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ — Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – […]
As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.
SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington […]
The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.
An new online petition is calling for PepsiCo to stop formulating its Gatorade line of sports drinks with brominated vegetable oil, an ingredient tied to flame retardant chemicals, according to The New York Times.
PURCHASE, N.Y., Dec. 12, 2012 /PRNewswire/ — Aquafina and “Project Runway” announce today they have teamed up to launch the “Aquafina Pure Challenge,” a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design. “The Aquafina Pure Challenge” is inspired by Aquafina’s commitment to […]
Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest’s Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”
PepsiCo has named Brett O’Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O’Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O’Hagan, who left PepsiCo in August.
Viewers Asked to Choose Songs, Offer Creative Input, as Finalists Get One Step Closer to the Grand Prize PURCHASE, N.Y., Nov. 29, 2012 /PRNewswire/ — Tonight, THE X FACTOR® unveils this season’s version of the “Pepsi Challenge,” allowing the fans to influence the competition like never before. Viewers will be able to virtually join the judges […]
PURCHASE, N.Y., Nov. 27, 2012 /PRNewswire/ — The Board of Directors of PepsiCo, Inc. (NYSE: PEP) has declared a quarterly dividend of $0.5375 per share of PepsiCo common stock. The dividend is payable January 2, 2013, to shareholders of record on December 7, 2012. This quarterly dividend is a 4 percent increase versus the comparable year-earlier period. […]
WASHINGTON, Nov. 15, 2012 /PRNewswire-USNewswire/ — This year, the American Beverage Association is honoring America Recycles Day by supporting a pilot project called “Recycle on the Go” in Palm Beach County, Florida, to increase the amount of recycled cans and bottles and decrease the amount of personal waste. As a founding sponsor of America Recycles […]
Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.
PURCHASE, N.Y., Nov. 14, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of […]
“Live For Now” Campaign Featuring One Direction and NFL Quarterback Drew Brees has New Twist PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ — Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the […]
