Glaceau fruitwater: grape

Glaceau’s treatment of its grape flavor is typical of what this company tries to do, which is add a sweet hint of a fruit flavor to its crisp distilled water. This one smelled a bit too much like grape soda, but the scent of grapes is a tough one to replicate. Other than that, it goes down easy and tastes faintly of grape, in the way of the ice left in an emptied glass of grape soda. The purple label is attractive and distinctive; the question is whether fruitwater’s target consumers are going to want to try a grape product. We’re not sure, but if they do, they should try this one.