Omega Water: Berry Breeze

Omega Waters’ Berry breeze flavor is a zero-calorie flavored water that has been enhanced with vitamin c, vitamin E, B-vitamins, and 100mg of omega-3. Berry breeze lives up to its name offering a very sweet mixed berry flavor. Hints of raspberry and blueberry are present and enjoyable, while a blend of sucralose and ace-k provides a barely noticeable lingering sweetener taste. Omega Water is packaged in a tall and sleek looking 20 oz. PET bottle, which is a nice change of pace from the countless enhanced water products in more traditional stock PET bottles. The full wrap label is colorful and eye catching without being in your face. The purple band towards the bottom of the label holds the brand and flavor name well, while the purple gradient flowing through the bubble graphics is a nice touch with adds depth to the label. However, readability of the label and communication of the drink’s function could be improved. Overall, it’s a good concept that has been executed relatively well.