Official Brand Overview
When Alfred H. Peet opened his original Peet’s Coffee & Tea on the corner of Walnut and Vine Street in Berkeley, Calif., he simply wanted to open a coffee store with a roasting machine inside. Instead, he created a coffee industry revolution. Headquartered in the San Francisco Bay Area, Peet’s Coffee & Tea is dedicated to sourcing high-quality beans, hand-roasting them in small batches and delivering them fresh daily to coffee lovers throughout the United States and around the world. The distinctive, deep-roasted flavor of our coffees spawned a legion of loyal followers that launched the specialty coffee category. Peet’s makes its fresh coffee and tea available nationwide through our 197 retail stores, grocery stores nationwide, licensed partner locations and online at www.peets.com. We believe that crafting the best-tasting coffee requires quality beans, artisan roasting and a commitment to freshness. Peet’s has long-standing relationships with coffee growers and producers around the world who provide us with the best quality Arabica beans available anywhere. Highly skilled roasters—not computers—use their expert knowledge to roast the perfect batch of beans and watch over the roasting process to meet Peet’s exacting standards. Our roast-to-order model ensures that all coffee roasted leaves the warehouse that same day, which means our customers get the freshest coffee possible.