PepsiCo Cryptically Confirms Crystal Pepsi Comeback
Rumors surrounding a Crystal Pepsi comeback first surfaced in 2014, when the Coca-Cola Company resurrected it owns nineties cult classic Surge.
PepsiCo Furthers Its Foray into Craft Colas with ‘Stubborn Soda’
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty — so to speak.
Pepsi Launches ‘Pepsi Limon’
The introduction of Pepsi Limon reinforces PepsiCo’s commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers.
Brisk Reveals Limited-Edition Capsule Collection with Streetwear Brand Mishka
The limited-edition collection will be available exclusively on MishkaNYC.com starting May 18, retailing for $32 to $92.
AMP Energy Adds Four New Flavors to its Lineup
New flavors AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape ZERO and AMP Energy Watermelon ZERO have joined favorites AMP Energy Original and AMP Energy Cherry Blast in retailers nationwide,.
PepsiCo to Remove Aspartame from Diet Pepsi Products
The company announced the news today, revealing that the aspartame-free versions of Diet Pepsi, Caffeine Free Diet Pepsi, and Wild Cherry Diet Pepsi are slated to hit shelves in August.
PepsiCo Reports First Quarter 2015 Results
PepsiCo today reported organic revenue growth of 4.4 percent and core earnings per share of $0.83 for the first quarter.
PepsiCo Announces Multi-Year Marketing Partnership with the NBA
As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands to engage NBA fans through PepsiCo’s world-class sports marketing and high-profile activation.
PepsiCo and Coca-Cola Shuffle Sports Sponsorships
PepsiCo has signed on to become the official food and beverage partner of the NBA while Coca-Cola has announced a multi-year deal with the MLS.
Mountain Dew Brings Back ‘Baja Blast’ Bottles and Cans and Introduces ‘Sangrita Blast’
Mountain Dew Baja Blast is the second largest and fastest growing beverage sold at Taco Bell, and has generated more than $1 billion in retail sales since its introduction.
Pepsi Passes Diet Coke as the No. 2 Soda in the U.S.
The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.
PepsiCo Elects Richard W. Fisher to Board of Directors
Mr. Fisher served as president and chief executive officer of the Federal Reserve Bank of Dallas from 2005 toMarch 2015, and as a Deputy U.S. Trade Representative from 1997 to 2001.
PepsiCo Replaces Coca-Cola as the Official Soft Drink of Live Nation
As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation’s amphitheaters, clubs and theaters in the United States.
Pepsi Beverages North America Returns to Austin for South by Southwest
Activating across multiple brand platforms, Pepsi®, Mountain Dew®, Brisk® Iced Tea and Lipton® Iced Tea will offer event attendees a host of interactive experiences designed to drive consumer engagement.