As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation’s amphitheaters, clubs and theaters in the United States.
Activating across multiple brand platforms, Pepsi®, Mountain Dew®, Brisk® Iced Tea and Lipton® Iced Tea will offer event attendees a host of interactive experiences designed to drive consumer engagement.
PepsiCo, Inc. (NYSE: PEP) today reported core earnings per share of $1.12 for the fourth quarter of 2014 and $4.63 for the full year, on organic revenue growth of 5 percent for the quarter and 4 percent for the full year.
The partnership officially kicks off in New York City as we lead into the hottest weekend in professional basketball and fans will get a first look on February 14 when a new TV commercial airs, starring Westbrook and his buddies.
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
Three months removed from PepsiCo’s launch of Pepsi True, a mid-calorie cola sweetened with stevia, the beverage and snack giant is now expanding distribution and introducing new sizes of the product to three U.S. cities.
The smooth, crisp iced tea line will be available in three delicious flavors: lemonade, raspberry and peach.
The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.
Mr. Johnson will also be included in the company’s slate of nominees for election to the Board at the 2015 Annual Meeting of Shareholders.
Today, Mountain Dew announced a national partnership with Florida Georgia Line, establishing the iconic beverage brand as a sponsor of the superstar duo’s 2015 ANYTHING GOES worldwide headlining tour and the award-winning team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation
Enderson Guimaraes and Ramon Laguarta have been promoted within the company’s management team.
Katy acknowledged the performance on Twitter while watching the Dallas Cowboys – New York Giants game in Australia where she is currently on her Prismatic World Tour.
In an organized display of protest, environmental activists, upset with PepsiCo’s policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.
The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.
