Yesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad Age. The shake-up in executive positions is part of Pepsi’s strategy to promote greater innovation and forward thinking as a global company and will be followed by a “100-day rollout plan” designed to align employees around the new approach.
Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.
PURCHASE, N.Y., May 8, 2012 /PRNewswire/ — Lipton, the largest tea brand in the U.S., today unveils its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton® Iced Tea and introduce new Lipton® Tea & Honey iced tea mixes. “Our work with Lipton embodies the personality of […]
Ad Features Cameo by Nicki Minaj with an Exclusive Remix of her Smash Hit “Moment 4 Life” PURCHASE, N.Y., May 7, 2012 /PRNewswire/ — Pepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first televised […]
U.S. campaign offers Katy Perry fans one-of-a-kind “Live For Now” experience at the World Premiere of the Paramount Insurge event film releasing July 5th nationwide PURCHASE, N.Y., May 2, 2012 /PRNewswire/ — Pepsi today announced a partnership aligning the global beverage brand with the upcoming film Katy Perry: Part of Me 3D, set to be released […]
Pure Leaf Launches New PET Packaging and Multi-Serve Carafe Nationwide PURCHASE, N.Y., May 2, 2012 /PRNewswire/ — Pure Leaf Iced Tea™, a product of the Pepsi Lipton Tea Partnership, is reviving its classic taste with a new “For the Love of Leaves” campaign this summer. Gail Simmons, of Bravo’s “Top Chef” and Food & Wine […]
Campaign Reflects Consumer Desire to Capture the Excitement of Now; Leverages Innovative Digital Platforms, Unique Partnerships U.S. is First Market to Unveil “Live for Now” with Pepsi Pulse, Twitter Music Partnership and Collaborations with Marquee Artists PURCHASE, N.Y., April 30, 2012 /PRNewswire/ — Pepsi today unveiled its first global campaign titled, “Live for Now,” based on […]
Series of Local Soccer Tryouts Provide Showcase for Rising Stars PLANO, Texas–(BUSINESS WIRE)–7UP today announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance […]
PURCHASE, N.Y. – April 26, 2012 – PepsiCo, Inc. (NYSE: PEP) today reported net revenue growth of 4 percent and constant currency net revenue growth of 5 percent. Reported EPS was $0.71 and core EPS was $0.69, in line with management’s expectations. Management reaffirmed both its 2012 core constant currency EPS guidance and long-term financial targets […]
PURCHASE, N.Y., April 24, 2012 /PRNewswire/ — Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers’ star point guard Kyrie Irving through the 2012-2013 season. Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more. “After the success of Kyrie’s video in our Pepsi MAX for Life promotion […]
New Trop50 Juice with Tea Platform and Red Orange Variety Give People More Refreshing Ways to Enjoy Fruit Juice Goodness With Less Sugar and Calories CHICAGO, April 24, 2012 /PRNewswire via COMTEX/ — Tropicana Trop50 introduces innovative offerings, including a new platform that combines fruit juice goodness with tea, and a new exotic red orange […]
PURCHASE, N.Y., April 18, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP) today announced that Jim Wilkinson will join the company as executive vice president, Communications. Wilkinson, who will report to PepsiCo Chairman and CEO Indra K. Nooyi, will lead the company’s global communications team and will work across the company to enhance and promote PepsiCo. […]
Multi-year partnership includes 7,100 stores in 45 states MATTHEWS, N.C., April 16, 2012 /PRNewswire/ — Family Dollar Stores, Inc. (NYSE: FDO) today announced it has agreed in terms to a multi-year partnership with PepsiCo, Inc. (NYSE: PEP) to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers […]
New national campaign for Mountain Dew features star-studded cast including Lil Wayne, Jason Aldean, Mac Miller, Dale Earnhardt Jr., Paul Rodriguez, Theotis Beasley and Danny Davis PURCHASE, N.Y., April 16, 2012 /PRNewswire/ — Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show […]
