On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.
Commercial Features Entertainment Icon Regis Philbin PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/ — Pepsi MAX, the official soft drink of the NFL, today announced that it will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis. The Pepsi MAX commercial entitled “Check-Out” is […]
It might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands that have sold more than $1 billion in the past year, announcing that Diet Mountain Dew, Brisk and Starbucks RTD Beverages had crossed that threshold.
PepsiCo is a global leader with 22 billion-dollar food and beverage brands PURCHASE, N.Y., Jan. 26, 2012 /PRNewswire/ — PepsiCo (NYSE: PEP) today announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion-dollar brands to 22. PepsiCo […]
After nearly five years of using orange juice from a variety of sources, PepsiCo will return to using 100 percent Florida orange juice in its Tropicana Pure Premium products, according to a new report by Beverage Digest, an industry newsletter. The report comes only days after the U.S. Food and Drug Administration (FDA) halted shipments orange juice from Brazil while it tested for traces of carbendazim, an anti-fungal chemical banned in the U.S. Despite the FDA’s recent decision to halt Brazilian orange juice shipments, a PepsiCo executive said that the decision to return to 100 percent juice from Florida was made “some months ago.”
RALEIGH, N.C., Jan. 13, 2012 /PRNewswire/ –– Pepsi Bottling Ventures (PBV), LLC, a joint venture between Suntory International and PepsiCo, today said that Paul Finney has been named its President and Chief Executive Officer. He succeeds Keith Reimer, who retired on December 31st, 2011. Finney had served as PBV’s Senior Vice President, Sales & Marketing […]
Two Online Video Contest Winners to win Lifetime Supply of Pepsi MAX PURCHASE, N.Y., Jan. 13, 2012 /PRNewswire/ — Pepsi MAX today announced the “Pepsi MAX for Life” video contest, a national search to find the brand’s most passionate fans. Two winners who prove that they are devoted fans of zero calories and maximum Pepsi […]
SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors. This year, SoBe […]
Pepsi MAX to Debut New Commercial on Christmas Eve PURCHASE, N.Y., Dec. 21, 2011 /PRNewswire/ — PepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with two television commercials. The soft drink maker is widely recognized as one of the most prolific and iconic brands to appear on the advertising world’s […]
After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees – included some at its Purchase, N.Y. headquarters – to partially offset the costs, according to The New York Post. While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan.
Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium PURCHASE, N.Y., Dec. 8, 2011 /PRNewswire/ — As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime […]
A national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and Wisconsin, the cola giant plans to begin selling the beverage throughout the United States beginning in April 2012, according to the Associated Press. Pepsi Next contains 60 calories per 12 oz. can, 60 percent fewer calories and 60 percent less sugar than regular Pepsi.
Relevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and beverages. Shortly after Nelson Peltz’ Trian Fund acquired 2.36 million shares of PepsiCo, The Financial Times examined the potential for the cola giant to retain outside advisors to help adjust its business and marketing strategies and defend against a corporate shake-up.
Mountain Dew® celebrates the release of Call of Duty®: Modern Warfare® 3 and Mega XP Walmart exclusive with Mega Fan Experience Giveaway PURCHASE, N.Y., Nov. 7, 2011 /PRNewswire/ — In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew® (DEW) today announced a […]
