PURCHASE, N.Y., April 24, 2012 /PRNewswire/ — Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers’ star point guard Kyrie Irving through the 2012-2013 season. Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more. “After the success of Kyrie’s video in our Pepsi MAX for Life promotion […]
New Trop50 Juice with Tea Platform and Red Orange Variety Give People More Refreshing Ways to Enjoy Fruit Juice Goodness With Less Sugar and Calories CHICAGO, April 24, 2012 /PRNewswire via COMTEX/ — Tropicana Trop50 introduces innovative offerings, including a new platform that combines fruit juice goodness with tea, and a new exotic red orange […]
PURCHASE, N.Y., April 18, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP) today announced that Jim Wilkinson will join the company as executive vice president, Communications. Wilkinson, who will report to PepsiCo Chairman and CEO Indra K. Nooyi, will lead the company’s global communications team and will work across the company to enhance and promote PepsiCo. […]
Multi-year partnership includes 7,100 stores in 45 states MATTHEWS, N.C., April 16, 2012 /PRNewswire/ — Family Dollar Stores, Inc. (NYSE: FDO) today announced it has agreed in terms to a multi-year partnership with PepsiCo, Inc. (NYSE: PEP) to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers […]
New national campaign for Mountain Dew features star-studded cast including Lil Wayne, Jason Aldean, Mac Miller, Dale Earnhardt Jr., Paul Rodriguez, Theotis Beasley and Danny Davis PURCHASE, N.Y., April 16, 2012 /PRNewswire/ — Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show […]
WESTERVILLE, Ohio (April 17, 2012) – Power Packaging, an Exel company, has received the Copacker Above and Beyond Award for Innovation and Productivity from its customer, PepsiCo. The award singles out Power Packaging, one of 64 PepsiCo copackers, for consistently providing significant value through the most innovative product and packaging solutions while delivering outstanding production […]
Fans submit a photo for a chance to compete against the Dancing With the Stars pro PURCHASE, N.Y., April 10, 2012 /PRNewswire/ — Propel Zero announced today a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy […]
Latin-Inspired Recipes Bring the Family Together PURCHASE, NEW YORK, April 9, 2012 /PRNewswire/ — Holidays don’t have to be the only time families get together to share a meal and create lasting memories. We all know the benefits of family time – tighter bonds, better communication and memorable traditions, and recent studies confirm all the positive effect of […]
Cola Lovers From Coast to Coast Are Invited to “Drink it to Believe it” PURCHASE, N.Y., April 6, 2012 /PRNewswire/ — Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than […]
Coca-Cola and PepsiCo have dropped their memberships in the American Legislative Exchange Council (ALEC), a conservative business organization that is behind the movement for national “Stand Your Ground” gun laws and other controversial measures, according to NPR. The two soda giants cut ties with ALEC after civil rights group ColorOfChange.org launched an online drive that called on Coca-Cola to cease funding ALEC and its support of “discriminatory” voter identification laws.
Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May PURCHASE, N.Y., April 4, 2012 /PRNewswire/ — Brisk® Iced Tea invites fans to taste “The Force” as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox […]
CBS and 7UP Announce Partnership with “Survivor: One World” PLANO, Texas–(BUSINESS WIRE)–To celebrate its partnership with “Survivor: One World,” 7UP is giving fans a chance to win* an extraordinary adventure of their very own. As the crisp, refreshing flavors of 7UP quench contestants’ thirst in the 24th season of the Emmy-award winning reality series, fans […]
Pepsi NEXT partners with Funny or Die to develop custom consumer videos PURCHASE, NEW YORK, April 3, 2012 /PRNewswire/ — Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.” […]
Hoping to revitalize a brand tormented by sluggish sales and angry investors, PepsiCo enlisted hip-hop artist Nicki Minaj to lead a new global marketing campaign for its flagship cola, according to a recent article in the Wall Street Journal. The endorsement deal with Minaj is one piece of PepsiCo’s estimated $600 million marketing budget in 2012, an increase of 15 to 20 percent from last year.
