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PepsiCo Infuses Coconut Water Into New Kickstart Varieties

The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.

Mountain Dew and Florida Georgia Line Team Up for ‘Anything Goes Tour’

Today, Mountain Dew announced a national partnership with Florida Georgia Line, establishing the iconic beverage brand as a sponsor of the superstar duo’s 2015 ANYTHING GOES worldwide headlining tour and the award-winning team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation

Katy Perry to Headline the Pepsi Super Bowl Halftime Show

Katy acknowledged the performance on Twitter while watching the Dallas Cowboys – New York Giants game in Australia where she is currently on her Prismatic World Tour.

Environmental Activists Briefly Take Down Pepsi True

In an organized display of protest, environmental activists, upset with PepsiCo’s policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.

WSJ: PepsiCo Confirms SodaStream Test

The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.

Press Clips: Study Links CSDs to Aging

A study recently published in the American Journal of Public Health, summarized by Time, found that daily consumption of carbonated soft drinks can age white blood cells by almost two years.

Press Clips: AB InBev to Merge With PepsiCo?

Those folks associated with the beer and beverage industries have heard the rumor before: Anheuser-Busch InBev could merge with PepsiCo. The speculation resurfaced this week.

PepsiCo Launches Health Program for Latin American Infants

The Inter-American Development Bank (IDB) and the PepsiCo Foundation launched Sustained Program to Improve Nutrition (Spoon), a five-year program designed to simultaneously prevent undernutrition and reduce the risk of obesity in babies living in poor areas of Colombia, Guatemala, Mexico and Peru.

This Time, CSDs Drive Industry Sales in C-Stores

While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.


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