PURCHASE, N.Y., April 9, 2015 /PRNewswire/ — “I miss the cans of baja blast SO BADLY,” @DavidRoberts_23 tweeted on a cold December morning last year. Good news for him and millions of other Mtn Dew Baja Blast fans: DEW Nation’s most requested flavor will be available in bottles and cans again this spring AND summer.
You begged for it, you dyed your hair blue for it, you even bathed in it – and Mountain Dew heard you loud and clear. The tropical lime flavored beverage – which was introduced 11 years ago exclusively at Taco Bell®– will hit shelves nationwide starting on April 20. And for the first time, Mtn Dew Sangrita Blast, the citrus punch beverage available only at Taco Bell, will be available for a limited time in bottles and cans as well.
As Twitter user @edelheids puts it, “I’m pretty sure life peaked when Baja Blast was available in cans.”
“Mountain Dew has always been committed to having ongoing conversations with our loyal fans and really listening to what they want,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “After seeing the excitement DEW Nation had with last year’s surprise announcement of Mtn Dew Baja Blast coming to shelves, there was no question we had to bring it back.”
But run, don’t walk, because much like last year, these two delicious beverages are only available in bottles and cans while supplies last. Plenty of fans are expected to stock up and plan ahead, as @KachowTroy will this year after tweeting at the end of last summer, “This is my last can of #bajablast. I’m now crying.”
Once the last of the bottles and cans are sold, that’s it – but Mtn Dew Baja Blast and Mtn Dew Sangrita Blast are always available at participating Taco Bell restaurants. Or as @Drewski_drew_10 tweeted, “Taco Bell, save us.”
Mtn Dew Baja Blast is the second largest and fastest growing beverage sold at Taco Bell, and has generated more than $1 billion in retail sales since its introduction. It’s the most requested flavor among the DEW Nation, and has generated more than 1.2 million mentions on Twitter globally in the past four years.
Visit www.MountainDew.com/BajaBlast or Facebook.com/MountainDew for more information, and join the conversation at @mountaindew #BajaBlast or #SangritaBlast.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com,www.facebook.com/mountaindew or follow on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet- inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Mas,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.