Mountain Dew Packages Taco Bell’s Baja Blast
Mountain Dew announced today that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell® Original” – will also be available for a limited time in bottles and cans.
Pepsi Announces Partnership With Prince Royce
Today, Pepsi announces its partnership with Prince Royce and welcomes the 16-time Billboard Latin Music Award® winning artist as the newest member of the Pepsi music family.
PepsiCo Reports First Quarter 2014 Results
PepsiCo, Inc. (NYSE: PEP) today reported core earnings per share of $0.83 for the first quarter, an increase of 7 percent. Core constant currency EPS increased 10 percent on organic revenue growth of 4.0 percent.
Senomyx Enters Research Agreement With PepsiCo
Senomyx, Inc. (NASDAQ: SNMX), a leading company in using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that it has entered into a new collaborative agreement with PepsiCo, Inc. related to Senomyx’s Salt Taste Program.
AMP Energy Debuts Sour Grape Flavor
PURCHASE, N.Y. — AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which features him and […]
PepsiCo and MLB Properties Extend Longstanding Food and Beverage Partnership
PURCHASE, N.Y. and NEW YORK — PepsiCo, Inc. and Major League Baseball Properties today announced a multi-year extension of their sponsorship agreement, building on an over 15-year relationship. As part of the sponsorship, PepsiCo maintains exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos. PepsiCo brands, including Pepsi, […]
7UP Partners With Music Festival Production Company
PLANO, Texas — 7UP is set to kick off the electronic music festival season by announcing today a multiyear partnership with Ultra, the world’s leading festival producer. 7UP is bringing the Ultra experience to millions of fans across the globe through their sponsorship of the Ultra Live Stream, which streams HD video coverage of Ultra online […]
Pure Leaf Iced Tea Partners With FOOD & WINE
PURCHASE, N.Y. — Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, today announced its partnership with FOOD & WINE to unveil a consumer engagement platform for the magazine’s Grow for Good program, beginning with the relaunch of its co-branded website. Grow for Good is a national campaign to raise public awareness and […]
Mountain Dew to Offer Video Production Grant
AUSTIN, Texas — Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media […]
7UP Launches Electronic Dance Music Marketing Campaign
PLANO, Texas — In 2014, 7UP® will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP® program will bring uplifting experiences to 7 festivals and events. As part of this exciting collaboration 7UP® will partner with 7 DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7UP®’s […]
Pepsi Pays Homage to Oscars With Mini Can Ad
PURCHASE, N.Y. — As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2during […]
From Pitch to Canvas: Pepsi Celebrates ‘The Art of Football’
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin […]
Mountain Dew Teams Up With Country Music Singer
PURCHASE, N.Y. — Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage as a cultural instigator with Bentley’s trailblazer attitude and authentic sound. The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending […]
PepsiCo Adds Former Financial Times Chairwoman to Board of Directors
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced the election of Rona Fairhead to its Board of Directors. Mrs. Fairhead will join the Board and the Audit Committee effective March 13, 2014. Mrs. Fairhead, 52, brings almost 30 years of experience in finance and global business to the PepsiCo Board. She served as chairman and chief executive officer […]