PURCHASE, N.Y., March 30 /PRNewswire-FirstCall/ — The New York Mets and PepsiCo today announced a multiyear marketing and promotional partnership in which PepsiCo becomes the newest Signature Partner at Citi Field, the Mets’ new world-class home, opening April 13. In addition to designation rights for Pepsi as the Official Soft Drink of the Mets and […]
CHICAGO, March 30 /PRNewswire/ — Tropicana Products, a division of PepsiCo, Inc. (NYSE: PEP) this week launches Trop50(R), a breakthrough category innovation delivering the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant and along with juice squeezed from fresh oranges […]
PURCHASE, N.Y. – March 25, 2009 – PepsiCo’s Aquafina, the nation’s best selling brand of bottled water, is launching the, Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market. The Eco-Fina Bottle is the latest evolution of Aquafina’s ongoing efforts, which began in 2002, to develop the lightest […]
CHICAGO, March 23 /PRNewswire/ — Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere — about as much as all the CO2 emitted by the U.S. every year — and it is accelerating at a rapid pace.(1,2) To help stem the devastation, Tropicana, a division of PepsiCo, has partnered with […]
PURCHASE, N.Y. – March 5, 2009 – As part of the company’s “Refresh Everything” campaign, Pepsi is reinvigorating its beverage lineup with the introduction of three new products. Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April. “We’re complementing and reinforcing […]
PURCHASE, N.Y.-March 3, 2009- No Fear Energy, the official energy drink of World Extreme Cagefighting(r) (WEC)(r), announced the launch of two major national promotions in conjunction with WEC Featherweight Superstar Urijah Faber. “The California Kid,” as Faber is known to fans, is entering into his second year of endorsement with No Fear Energy and is […]
PLANO, Texas, Feb. 2 /PRNewswire-FirstCall/ — Just in time for the perfect Valentine’s Day toast, the 7UP brand is romancing consumers with its latest creation – Cherry 7UP Antioxidant. The pink-hued, crisp and refreshing beverage combines the delicious flavor of 7UP with a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry […]
SEATTLE and PURCHASE, N.Y., Jan. 22 /PRNewswire/ — Starbucks Doubleshot(R) Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.(1) Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks […]
PURCHASE, N.Y. (January 22, 2009) – PepsiCo and the Carbon Trust today launched an innovative partnership to certify the carbon footprint of several PepsiCo products, beginning with Tropicana Pure Premium Orange Juice. Tropicana is the first consumer brand in North America to be independently certified by the Carbon Trust. Working together with the Columbia Earth […]
CHICAGO, Jan. 8 /PRNewswire/ — Tropicana Products, Inc., a division of PepsiCo, Inc., is launching a historic integrated marketing and advertising campaign for its Tropicana Pure Premium Orange Juice, designed to reinforce the brand and product attributes, rejuvenate the category and help consumers re-discover the health benefits they get from drinking America’s iconic orange juice […]
PepsiCo announced today the publication of its fourth annual sustainable development report, a comprehensive overview of the company’s progress in addressing economic, environmental and social challenges. Based on Global Reporting Initiative (GRI) Sustainability Reporting Guidelines, the 2007-2008 report titled “Our Sustainability Journey” outlines PepsiCo’s core operating principal of Performance with Purpose — achieving continued financial […]
CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and […]
CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ — Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in PureVia(TM), the companies’ all-natural, zero-calorie sweetener. This response indicates the FDA has no […]
PURCHASE, N.Y. – December 17, 2008 /PRNewswire/ – SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all […]
