The Flow: Coconut water gets tense; water Earth friendly


  • Coconut Water Cut-Downs Accompany Category Buildup – Even during the shortest, least tropical month of the year, the long knives came out this week in a series of skirmishes over the emerging coconut water category. Link
  • A new Nestle-sponsored study finds that water has the least environmental impact of any beverage choice, and bottled water has the lightest environmental footprint of pre-packaged beverages. Link
  • Herbal Water announced a strategic collaboration with Sunsweet Growers. In addition to an equity investment in Herbal Water, Sunsweet will collaborate in the marketing, sale and distribution of Ayala’s Herbal Water Link
  • The Gatorade Company announced that it is expanding on its broadening its product line to help address the sports performance needs of more athletes. Link


  • Harcos, the company behind Health, Mana and Blood Energy Potions, announced their newest product, Nuclear Energy Powder. Link


  • Game Juice Inc. announced that is has partnered with AMAC Arnold, a subsidiary of TI Spices, to distribute Game Juice throughout Southeast Michigan. Link
  • Bond Laboratories, Inc. announced the addition of two more MillerCoors distributors in Tennessee for its Resurrection Anti-Hangover drink. This expands its coverage to over half the state. Mid-South Distributing, Inc. services fourteen counties and SEC Enterprises, Inc. services seventeen counties throughout southern and middle parts of Tennessee. Link
  • New Leaf Brands, Inc. announced that it has reached a distribution agreement with Crescent Crown Distributing in Phoenix, Ariz. Link


  • The West Virginia-Citizen Action Group is banking on W. Va. Gov. Joe Manchin to get a bottle deposit bill enacted in his state. Link
  • A Colorado State Senate committee backed a proposal to start charging sales tax on soft drinks and candy as long as the tax is repealed after three years. Link
  • St. Vincent’s Medical Center in Bridgeport, Conn. banned the sale of all bottled water in the building, and will no longer distribute the product to patients. Link
  • Minnesota State Rep. Paul Gardner of (D-Shoreview) introduced a bill that would require state agencies to use drinking fountains or tap water instead of bottled water for visitors and employees. Link
  • The University of Portland (Ore.) banned the sale of bottled water on campus. Link


  • Coke Zero has challenged fans to submit ideas to improve the college basketball championship fan experience at, and has offered $10,000 for the winning concept. Link
  • VH1, the NFL and PepsiCo Inc. collaborated to create VH1’s “PEPSI SUPERBOWL FAN JAM.” The event will take place in the Super Bowl host city of Miami Gardens, Florida. Link
  • Dr Pepper Snapple Group‘s Super Bowl commercial for Dr Pepper will feature Kiss… and MiniKiss. Link
  • Zymes LLC announced that OmegaChill Omega-3 enhanced water will be sampled at the NFL Alumni’s Super Bowl XLIV Weekend events on Feb. 5-7 in Miami. Link
  • The Gatorade Company, in collaboration with ESPN RISE, announced Megan Goethals of Rochester High School (Rochester Hills, Mich.) as its 2009-10 Gatorade National Girls Cross Country Runner of the Year. Link
  • For the third consecutive year, Diet Coke is partnering with Heidi Klum and the National Heart, Lung, and Blood Institute in a national heart health awareness campaign called The Heart Truth. Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on Feb. 11. Link
  • Ozarka Natural Spring Water has donated $30,000 to Ducks Unlimited for wetland conservation efforts in Texas. The partnership is designed to benefit wetlands throughout Texas and around Ozarka’s bottled water facility in Hawkins. Link
  • Dr Pepper Snapple Group donated $37,000 to a Missouri fund that helps families that struggle financially as a result of military service. Link


  • A school in New Jersey is encouraging its local community to vote for it in PepsiCo Inc.‘s “Refresh Project,” the Courier News reports. Link The Tulsa (Okla.) Sports Commission is also asking area residents to support the Tulsa Tough Ride & Race in PepsiCo’s voting. Link
  • drank aroused skepticisim in Concord Monitor writer Laura Kennedy, who reviewed the drink for her paper. Link
  • PepsiCo Inc. may be winning the Super Bowl without being in the game, based on web ad-chatter, Forbes reports. Link Time also published a favorable article examining the beverage-marketer’s strategy. Link


  • PepsiCo, Inc. announced that Zein Abdalla, chief executive officer, PepsiCo Europe, will present at the Consumer Analyst Group of New York Conference in Boca Raton, Fla., at approximately 10:30 a.m. Eastern Time on Thursday, Feb. 18. A live audio webcast and later replay of the presentation will be accessible through PepsiCo’s Web site at
  • Dr Pepper Snapple Group announced that its Board of Directors declared a quarterly dividend of $0.15 per share on the company’s common stock. The dividend is payable in U.S. dollars on April 9, 2010, to shareholders of record on March 22, 2010.
  • The Board of Directors of The Pepsi Bottling Group, Inc. has declared a quarterly dividend of $0.18 per share on PBG’s common stock. The dividend is payable March 31, 2010 to PBG shareholders of record on March 5, 2010. Link


  • The Tradewinds Beverage Company announced a donation of two container loads of half-gallon Iced Tea Bottles (3,000 cases, 18,000 bottles) to the Haitian relief efforts by way of the Matthew 25 Ministries.
  • Soma Beverage Company announced the donation of nearly 19,000 bottles of its micronutrient water, Metroelectro, to the nonprofit organization, Serve the People, Inc. The charity is collecting provisions for those working to rebuild and restore Haiti.


  • A Jonesboro, Ark. Coca-Cola Enterprises bottling plant is set to close by April 5 and move its operations to Little Rock, West Memphis and West Plains, Mo. Link
  • Allen Flavors, Inc. of Edison, NJ added an additional 35,000 sq. ft. to its South Plainfield production and distribution center. This addition pushes Allen’s total facilities to over 200,000 sq. ft.


  • PepsiCo Inc. changed the name of its banner product to “Pesi” in Spain, following a similar change in Latin America. “Pesi” is easier for Spanish speakers to pronounce. Link
  • Red Bull GMBH won a legal battle against a Swedish drink company that was selling an energy drink called Red Bat. Link
  • The Coca-Cola Co., Inc. is helping Chinese authorities investigate two instances of consumers suffering mercury poisoning after drinking Sprite. Link


  • Innovative Beverage Group Holdings, Inc. announced that Peter Bianchi, CEO and creator of drank, will address soft drink industry leaders at the InnoBev 6th Global Soft Drink Congress, March 9 – 11, 2010 in Istanbul, Turkey. Link


  • Wisdom Natural Brands, manufacturer of SweetLeaf Stevia Sweetener, named Charles (Chuck) Marble to the position of Chief Operating Officer. Link The company also announced the appointment of Angus Flood as Executive Vice President for Strategic Development. Link
  • mix1 Beverage Company announced the appointment of Doug Rauch to its board of directors. Rauch helped grow Trader Joe’s Company from a small nine-store chain in Southern California to a national retailer. Link


  • This doesn’t look comfortable, and we don’t know of many people that still use landline phones at home, but here’s a Coca-Cola cup phone. Link
  • PepsiCo Inc. released a new video promoting its Refresh Project. The clip has drawn criticism for its similarity to one created by a Japanese pop band last year. Link