Califia Farms
End of summer? More like the start of fall LTO season, at least over at Califia Farms. The plant-based specialist is introducing two new limited-edition creamers this fall– Simple Horchata Almond ($5.49) and Simple Peppermint Almond ($5.49) –to pair with returning favorites like Pumpkin Spice and Holiday Nog. For more details, head to califiafarms.com.
Pure Genius
Why stop at protein? Pure Genius is adding a boost of 5 grams of fiber to go along with the 20 grams of protein in each of its 3.38 oz. shots. They come in two new flavors, Mango Banana and Orange Blast, in 12-packs ($48) or for $3.20 each (for 24), and $3 apiece (for 36). Head to puregeniusprotein.com to order.
Planet Oat
Some may call it ‘simple,’ but to Planet Oat it’s ‘humble.’ The oat milk maker’s new release, Planet Oat Humble Edition Oatmilk, made with just five ingredients for a creamy texture inspired by homemade oatmilk recipes, is now available at select Walmart locations nationwide. Learn more at PlanetOat.com.
V8 Energy
When you think V8, you think vegetables– not anymore. As the brand continues to expand outside of its flagship veggie cocktail, its energy drink sub-line is getting a boost of electrolytes along with the 80 mg of caffeine. V8 Energy with Electrolytes is available in 8 oz cans (and powder mix format) in three flavors: Lemon Lime, Strawberry Passionfruit, and White Peach. Head to campbells.com for all the details.
Chobani
Dipping into one of the hottest recent flavor trends across CPG, Chobani is introducing Ube Sweet Cream as the newest entrant to its dairy creamer lineup, available nationwide this month at retailers like Target in 24 oz. cartons ($7.49). Get all the info at chobani.com.
Red Bull
Along with bringing back a seasonal release as a permanent roster addition, Red Bull is introducing a limited-edition can featuring Detroit Lions football star Amon-Ra St. Brown. Find it in 8.4 fl oz and 12 fl oz. cans exclusively in the state of Michigan while supplies last. Find more info at redbull.com/amonra.
H2GLOW
Launching on September 15, H2GLOW is a new beauty-focused hydration brand launching with its Beauty Hydration Electrolyte Drink Mix. Find more details h2glow.com/.
Nirvana
Florida-based Nirvana is a new line of 5% ABV sparkling coconut water cocktails, available in a single flavor, Strawberry Lemonade, in 12 oz. slim cans. Learn more at drink-nirvana.com.
Ballerina Farm
Fall is farm season, but of course protein never takes time off. Social media favorite Ballerina Farm is bringing back its Pumpkin Pie Farmer Protein, offering that classic homestyle flavor with a boost of 24 grams of protein per serving. Go to ballerinafarm.com to learn more.
BUM Energy x Ella Langley
Fitness brand BUM Energy is reaching into pop culture with its new LTO, a special flavor release with country music star Ella Langley called Peaches & Honey. The drink pairs 112 mg of natural caffeine with 250 mg of Cognizin citicoline. Expect a robust marketing campaign with fan experiences, tailgating activations on Ella’s tour and a TikTok Shop-exclusive launch. Follow along at getrawnutrition.com/collections/bum-energy
Dialed Coffee
Can a comedic Corporate Bro make a functional coffee? We’ll found out, as online content creator Ross Pomerantz (a/k/a the Corporate Bro) jumps into the beverage game with Dialed Coffee. Billed as “Performance Cold Brew” and touting low sugar and nootropic ingredients like citicoline, ashwagandha, and rhodiola for added functional benefits, Dialed will be available in 12 oz. cans in three flavors: Original Black, Smooth Mocha and Toasted Vanilla. Follow along at the Corporate Bro Instagram page.
Protein Pop
After pairing protein with soda, why stop there? Protein Pop is expanding its roster with a new line of prebiotic sodas. They still have the 15 grams of protein (10 grams from whey isolate, 5 grams from collagen). But now there’s prebiotics and 5 grams of fiber in each of the three new flavors: Lime Slush, Tropical Pineapple, Watermelon Lime, and Fruit Punch. Head over to proteinpop.com for more details.