Pure Brazilian Coconut Water (Discontinued)

Paladino joins the company following a two-year stint as CEO of WTRMLN WTR, where he oversaw record triple-digit growth for the cold-pressed juice brand.

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Pure Brazilian has focused on building awareness for its single SKU of cold pressed, high-pressure processed (HPP) coconut water from Brazil primarily through product demos and positive word-of-mouth marketing.