PURCHASE, N.Y. – August 19, 2008 – The people have spoken and Voltage has been elected the new Mountain Dew flavor line extension. Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, will officially take office in January 2009 when it starts appearing on store shelves nationwide. The DEWmocracy election was a unique contest […]
If you have news for The Flow, contact Matt Casey at mcasey@bevnet.com. FINANCIAL SEC filings show that activist investor Nelson Peltz’s Trian Funds has acquired a $14.1 million stake in Starbucks – about 0.1 percent of the company’s outstanding shares. PEOPLE PurBlu Beverages, the creator of GIVE Natural Spring Water, announced the hiring of Mark […]
BALA CYNWYD, Pa.–All the energy and passion of Pat Croce, Philadelphia‘s famous fitness guru and motivational icon, has just been bottled by Skinny Nutritional Corp. . Today, the company unveiled Croce‘s Skinny Water® Acai Grape Blueberry (Hi-Energy), the fifth flavor in the Skinny Water line. Croce‘s Skinny Water (Hi-Energy) packs a shot of energy into […]
PURCHASE, N.Y., May 6, 2008 – Pepsi is introducing its lightest 500mL flavored non-carbonated beverage bottle yet. The company has reduced the plastic in this bottle by 20%, which will eliminate approximately 20 million pounds of waste from the environment. The lighter bottles will begin hitting store shelves this month. The new bottle will be […]
PURCHASE, N.Y. – April 15, 2008 – Wonder why that can of Pepsi you’re holding feels so familiar? It could be because it’s been in your hand before. With at least 40% of the average aluminum can made from recycled material, Pepsi is telling the story of how used cans gain new life through recycling. […]
WASHINGTON, March 20 /PRNewswire-USNewswire/ — As global leaders in responsible water management, the beverage industry commends World Water Day and efforts to improve water resources and sanitation throughout the world. Our industry remains committed to being a leader, particularly amongst industry, in responsible water management and ensuring a minimal environmental impact from the production of […]
PURCHASE, N.Y., March 10 /PRNewswire/ — Consumers are looking for great- tasting beverages that multi-task, and they’re seeking more functionality from their enhanced waters. PepsiCo answers that challenge with the introduction of four reformulated versions of its Aquafina Alive Nutrient Enhanced Water Beverage lineup, including a new option with 10 percent of the daily recommended value […]
SEATTLE, Wash. and PURCHASE, N.Y. – March 6, 2008 – Ethos Water, the brand dedicated to helping children get clean water, is driving support for its mission by collaborating with H20 Africa, a foundation focused on clean water initiatives. Later this month, H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos Water print […]
@@img1 CHICAGO, IL – (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed. “Gatorade has been part of my game plan for years, whether I’m training or […]
PURCHASE, NY – October 1, 2007 – Deborah Chastain of Thomasville, Georgia, will be leading the cheers for the No. 24 DuPont/Pepsi Chevrolet on October 7 when Jeff Gordon races in the paint scheme she designed. Earlier this year, Jeff Gordon, together with Pepsi, handed creative control over to the fans by asking consumers to create […]
PURCHASE, NEW YORK, September 7, 2007 – Building on its pioneering, 15-year “total beverage company” strategy, PepsiCo today announced plans to significantly expand its leading non-carbonated portfolio in the U.S. The announcement features unprecedented news behind four of PepsiCo’s mega-brands and further strengthens the company’s partnership with its bottlers, and includes the following: The introduction […]
@@img1 Wednesday, September, 2007 – Caguas, Puerto Rico – Under the slogan“Tómatelo en Serio, Recicla por Puerto Rico, (Take it seriously, recycle for Puerto Rico) PepsiCo and Wal-Mart announced today a major joint effort to promote recycling in Puerto Rico among the general public and schools across the Island. With the participation of non-profit organization “Yo […]
@@img1 PURCHASE, N.Y. – August 13, 2007 – Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play – Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with […]
@@img1PURCHASE, NY – June 2007 – Americans are tired of being tired. According to a new survey commissioned by Diet Pepsi MAX, an invigorating zero-calorie cola with ginseng and more caffeine, 84 percent of Americans* experience a daily “afternoon slump.” They’re also having a tough time being discreet about it. More than half of respondents […]
