PURCHASE, NY – January 12, 2007 – Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle – a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. The […]
@@img1PURCHASE, N.Y., January 11, 2007 – During the nation’s most-watched TV event, football fans will have the chance to win a one-of-a-kind Super Bowl edition Pepsi can and tickets to the biggest game of the year – for life. The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from […]
GREENWICH, CT – November 21 – North Castle Partners announced today a definitive agreement to sell Azusa, California-based Naked Juice Company, a leader in the fast growing super premium juice category, to PepsiCo (NYSE:PEP). This transaction marks the third investment exit for North Castle Partners, a leading private equity firm focused exclusively on consumer businesses […]
BOULDER, Colo., Sept. 26 /PRNewswire-FirstCall/ — PepsiCo, Inc. has acquired IZZE Beverage Company, maker of all-natural, sparkling fruit juices. The agreement was announced today at a company-wide meeting at IZZE’s headquarters in Boulder, Colo. @@img1IZZE is an up-and-coming brand in the rapidly expanding market for better- for-you beverages. Founded in 2002, the company has built […]
PURCHASE, N.Y., Aug. 14 /PRNewswire-FirstCall/ — PepsiCo announced today that Steve Reinemund, 58, Chairman and CEO, will retire next May. “After 22 years with PepsiCo, more than five of them as Chairman and CEO, I have decided that my family is entitled to more time from me than the responsibilities and obligations of continuing as […]
@@img1Diet Pepsi Provides A Solution: Introducing Jazz®, A New Line Of Indulgent Zero-Calorie Colas PURCHASE, NY – July 20, 2006 – It’s no secret that calorie counting is popular among Americans. According to the National Indulgences Survey, recently commissioned by Pepsi-Cola North America, adults in this country are watching their waistlines at the expense of […]
PURCHASE, N.Y., July 20 /PRNewswire-FirstCall/ — The following statement is being issued by PepsiCo Chairman and CEO Steve Reinemund: Since its founding in 1998, the Pepsi Bottling Group (PBG) has been and remains one of PepsiCo’s most trusted and valued partners. The same sentiment applies to the company’s seasoned management team, many of whom devoted […]
@@img1LAKEVILLE, MA and PURCHASE, NY – July 13, 2006 – Ocean Spray and PepsiCo today announced a long-term strategic alliance in which Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name. The agreement also includes opportunities for the development of new product […]
PURCHASE, N.Y. – May 18, 2006 – Pepsi-Cola North America today announced two new additions to its expanding beverage portfolio – Dole Sparklers and Sierra Mist Cranberry Splash. Dole Sparklers, an entirely new line of sparkling juice drinks, launches this fall in four unique flavors. Sierra Mist Cranberry Splash, a limited-time flavor extension available exclusively […]
PLANO, TX April 20, 2006 – 7UP, a flagship brand in the Cadbury Schweppes Americas Beverages portfolio, is getting a natural makeover. Starting this month, just in time for its 77th anniversary, the original UNCOLA(R) will be made from 100 percent natural ingredients, giving consumers a new twist on the crisp, refreshing taste of 7UP. […]
@@img2@@img1 PURCHASE, N.Y., April 20, 2006 – Just in time for the warm weather, Starbucks® Iced Coffee is ready to cool things off. The new premium line of ready-to-drink coffee drinks features Starbucks® Italian Roast coffee with just a hint of milk and sweetness in a slim 11-ounce can. Available in both regular and light […]
@@img1PURCHASE, NY – April 19 – Mariah Carey will take center stage with Pepsi in a unique partnership this summer. The Grammy Award- winning artist will write and record original ringtones that will be available exclusively through the Pepsi Cool Tones & Motorola Phones promotion. The Pepsi Cool Tones & Motorola Phones promotion is giving […]
Lipton Original Iced Tea: Lipton Original Iced Tea, the premium ready-to-drink iced tea line, is the only leading national bottled iced tea brand made with fresh-brewed tea from the leaf. Lipton Original Iced Tea introduces two new flavors: 1) White Tea with Tangerine 2) Green Tea with Orange & Passion Fruit @@img1 ·White Tea is […]
@@img1NORWALK, CT – Mar 6, 2006 – Taking vitamins just got a whole lot tastier. Today, SoBe Beverages announced the launch of new SoBe Life Water, a line of refreshing vitamin-enhanced water beverages that contain the powerful antioxidant vitamins C & E as well as members of the vitamin B complex. Available in five delicious […]
