@@img1 Wednesday, September, 2007 – Caguas, Puerto Rico –Under the slogan“Tómatelo en Serio, Recicla por Puerto Rico, (Take it seriously, recycle for Puerto Rico) PepsiCo and Wal-Mart announced today a major joint effort to promote recycling in Puerto Rico among the general public and schools across the Island. With the participation of non-profit organization “Yo Limpio a Puerto Rico” and renowned artist Daddy Yankee as its main spokesperson, the program includes the establishment of 16 recycling centers located at Wal-Mart and Sam’s Club stores across the Island, where consumers will be able to deposit aluminum cans and PET 1 plastic bottles and containers during specified hours. The project also incorporates a recycling contest among public and private schools from around the island in the elementary, junior high, and high school categories.
“Wal-Mart Puerto Rico’s sustainable development program involves the implementation of measures within the company, which can help us reduce the impact of our operations on the environment, as well as the development of programs focused on educating our clients about the importance of protecting our natural resources. This works in compliance with our mission to improve the quality of life of Puerto Ricans. Fortunately, other companies, such as PepsiCo, share this philosophy, which is why today we can present Puerto Rico with a practical alternative to begin doing something simple but of great impact to our environment, such as recycling”, said Renzo Casillo, President & CEO of Wal-Mart Puerto Rico.
“PepsiCo is involved in diverse sustainability initiatives globally, both internally and with our clients. With this program, we wish to develop a model project that can be replicated in other Latin American markets to impact and teach younger generations about the importance of recycling and to turn this activity into a part of their daily routine”, said Carlos Martínez, Sales Director for PepsiCo in Puerto Rico and the Caribbean.
The 16 recycling centers will be located at Wal-Mart stores in Fajardo, Ponce, Guayama, Isabela, Caguas, Cayey, Santa Isabel, and Manatí and at Sam’s Club stores in Rexville, Mayagüez, Hatillo, Humacao, Carolina-Los Colobos, Carolina-Escorial and Bayamón. The recycling centers will open every weekend for 11 consecutive weeks, starting on August 31 and ending on November 11. They will operate Fridays and Saturdays from 8:00 a.m. to 5:00 p.m. and Sundays from 11:00 a.m. to 5:00 p.m. Every one of these recycling centers will be managed by “Yo Limpio a Puerto Rico”trained personnel.
“Approximate 5.5 pounds of garbage are generated per person per day in Puerto Rico, of which only 15% is recycled, which means that the other 85% ends up at garbage disposal sites. This number presents an alarming situation, as 90% of that solid waste that ends up at these sites could have been recycled”, said Ignacio Barsottelli, President of “Yo Limpio a Puerto Rico”. “In the past few years, we have been observing some progress, and the effort presented today represents a step forward towards the mission of modifying Puerto Ricans’ solid waste management behavior. With this project we are making the recycling process easier, by offering an accessible location to deposit the material, while having a very influential spokesperson such as Daddy Yankee delivering the message”, he added.
Currently, Puerto Rico is considered one of the major waste producers per capita in the world and, in view of the lack of a recycling culture, the lifecycle of garbage disposal sites deteriorates at an accelerated pace. According to the Puerto Rico Solid Waste Authority (ADS, for its acronym in Spanish), Puerto Rico has 32 garbage disposal sites, of which only 20 will remain in 2010 and 13 in 2015.
“The impact is so evident, that recycling just one can saves enough energy to keep a TV on for three hours or a 100-volt light bulb for four hours. Each one of us can and should make a difference in our environment, can by can, plastic bottle by plastic bottle… We just have to have the willpower to make small but important changes in our lifestyles”, said Daddy Yankee, whose “Fundación Corazón Guerrero” participates in this initiative.
Along with the campaign, a contest will be promoted among Puerto Rican schools with the purpose of encouraging students to get involved in the recycling process. The schools that end up recycling the most aluminum cans and PET plastic bottles and containers will be rewarded according to three categories: elementary, junior high, and high school.
Every weekend, participating schools will be able to take the gathered objects to any of the designated recycling centers,where they will be weighed and certified; this way, schools will have the opportunity to accumulate points. The scores will be updated weekly (every Sunday) and will be posted on the campaign’s website, www.yolimpio.com.
The schools that accumulate the most recycling points will win diverse prizes, valued in more than $15,000 on school supplies from Wal-Mart stores, plus a school visit from Daddy Yankee. The contest registration deadline is October 5, and the contest closes on November 11, 2007.
The program will also include a public service campaign with Daddy Yankee’s image, as well as press advertorials and other promotional efforts. “Yo Limpio a Puerto Rico” will also be offering environmental education workshops at public schools.
“Tómatelo en serio, recicla por Puerto Rico” is an effort by PepsiCo and its brands, Pepsi, Aquafina, Gatorade, and Quaker, together with Wal-Mart, Sam’s Club, and “Yo Limpio a Puerto Rico”, aimed at generating awareness on the importance of recycling in Puerto Rico. The project is supported by the Puerto Rico Department of Education, the Puerto Rico Solid Waste Authority, IFCO Recycling, and Fundación Corazón Guerrero. For additional information about the campaign, recycling centers, and to get tips on how to recycle and details about the school contest, visit www.yolimpio.com.
PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The company operates in approximately 200 countries, and employs approximately 168,000 people worldwide. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index. For more information, please visit www.pepsico.com.
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