The new Pepsi challenge


PURCHASE, N.Y. – September 30, 2008 – Pepsi-Cola North America Beverages announced today that it has launched two interactive Web sites that emphasize its efforts in environmental sustainability and encourage consumers to become more environmentally responsible: and

Pepsi Eco Challenge
Pepsi shares its environmental sustainability commitments at, which include reducing water consumption by 20%, electricity usage by 20% and fuels consumption by 25%, all by 2015 – as well as its progress toward these and other environmental goals.

The Eco Challenge site is organized around three main sections: “Energy” (including what’s used to power the equipment, offices, plants, and vehicle fleet), “Water,” and “Sustainable Packaging.” Each section explains the impact Pepsi’s operations and products have on the environment today and talks about what the company is doing to reduce its impact. Success stories from bottlers, both large and small, are included to show the breadth of work underway. The site also includes a “Glossary & Facts” section, to help visitors build their understanding of environmental sustainability, and a “News” section to highlight recent events in Pepsi’s environmental journey.

“The Eco Challenge theme draws on our heritage with the Pepsi Challenge,” explains Victor Melendez, vice president, marketing, sustainability, Pepsi-Cola North America Beverages. “As the website points out, today’s challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet’s resources for generations to come — a challenge that cuts across brands, companies, industries and even continents.”

Pepsi Recycling is an interactive site that encourages visitors to recycle by taking the Pepsi Recycling Challenge. By trying their hand at a short quiz and pledging to recycle more bottles and cans, visitors can enter a sweeps to win Pepsi Stuff points, redeemable on for an array of environmentally sound prizes, including t-shirts manufactured from recycled materials. The points can also be used in the Pepsi Eco Sweeps, in which green-themed prizes like Smart Cars, bicycles and messenger bags will be up for grabs. Every point entered into the Eco Sweeps means ten cents donated by Pepsi to Keep America Beautiful (up to $250,000).

“We’re putting recycling front and center and giving our consumers an incentive to do their part for the environment,” said Melendez. “Pepsi has always stood for fun, and now we’re channeling that Pepsi spirit into raising environmental awareness.”

Carlo Giovani, the innovative commercial artist, helped create the special Web environment that provides a lighthearted setting for a serious topic, recycling. Giovani’s contribution includes a series of fun and unique characters, such as Max Monkey and Ben Beetle, who are composed from recycled Pepsi packaging. and reflect the environmental goals that are part of PepsiCo’s Performance with Purpose vision, the company’s commitment to delivering shareholder value while leaving a positive imprint on society. Previously, Pepsi introduced the “Have we met before?” campaign, which is designed to communicate the benefits of aluminum can recycling and encourages consumers to make recycling a part of their daily routines; forged a partnership with Keep America Beautiful on the Great American Cleanup effort; and sponsored the Live Earth concerts that brought the environmental message to a worldwide audience through music.

About Pepsi-Cola North America Beverages Purchase, N.Y.-based Pepsi-Cola North America ( is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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About Performance with Purpose
PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and Dow Jones World Sustainability Index.