Red Bull Editions: The Silver Edition (2012)

“The Silver Edition” from Red Bull is a lime-flavored formulation. It definitely has the most entry level flavor of the bunch, with a taste that is probably best compared to lemon lime soda but with a bit more tang and a finish that is reminiscent of classic Red Bull. They’ve done a nice job of achieving balance in the formulation, giving it just the right amount of fruit flavor and energy bite. And given its similarity to a soda flavor (and a very popular one at that), we suspect that this will be the most popular -- at least in terms of taste -- of the three new flavors. Functionally, this product is classic Red Bull, with caffeine, amino acids, and B vitamins. The visuals, on the other hand, feels weaker than its two more brightly colored siblings. The color palette used in the design feels monotone, while the all-silver can makes it easier to see dents and dings. Otherwise, it’s not that the design of this product is bad, it’s just the the others have a stronger shelf presence and, at least in our opinion, might catch the consumer’s eye first. Still, a well executed and enjoyable product.