Posted: Oct 09, 2012 at 12:00 AM
(Last Updated: Oct 11, 2012 at 1:09 PM)
Red Bull’s “The Red Edition” (aka Red) is the strongest looking flavor of their three new flavors. The sharp color of the red can grabs the eye, making it a good starting point for trying the new Red Bull flavors. The cranberry flavor is spot on, with a very accurate note of tart fruit. It’s sweetened with sugar, which gives it a light mouthfeel and a clean sweetness. Unlike some of the other products that have gone down a similar flavor path, this product definitely tastes like an energy drink (as opposed to the soda like flavor that is so often found in many upstart energy drinks). This seems like a good approach, serving as a subtle reminder that this is still a Red Bull product. Functionally, it appears to be the same as the flagship product, with caffeine, taurine (and other amino acids), and B vitamins. Visually, we really like the look of the product, especially when it is beside the other two new varieties. Overall, Red Bull was definitely late to the flavor party, but they’ve used time to their advantage and have created something that definitely lives up to the quality and branding that Red Bull is known for.