Red Bull Editions: The Blue Edition

The Blue flavor of Red Bull is a blueberry flavored formulation. Like the other new flavors that Red Bull has added, the flavor has a nice dose of fruit flavor but still maintains its integrity as an energy drink (translation: it doesn’t just taste like soda). We were also very pleased to see that the color of the liquid inside the can is purple instead of blue to match the can (if you regularly read our reviews, you’ll see that we find blue colored liquid to be very unappealing). The product is sweet, but not too sweet, with a flavor profile that is the boldest of the three new flavors. On the energy front, this product has caffeine (80mg -- just like regular Red Bull), B vitamins, and amino acids. Visually, the blue colored can looks very sharp, with unpainted areas of the can being the only other “color” that is a part of the design. Even their approach to the naming convention, which says nothing about the flavor, follows the same approach that Red Bull has always followed with its energy line (it has never been about flavor). While it’s hard to say if this will work in a market that’s loaded with every flavor imaginable, we do have an appreciation for their ability to stay the course with the brand. Overall, a very well executed product.