Brand News
Oct 15, 2014Last Updated Jan 11, 2016Video: New Products, C-Store Trends and a Recap of NACS 2014In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
Oct 9, 2014Last Updated Oct 22, 2014Red Bull Extends Editions Line With Two New VarietiesAt the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull…
Oct 6, 2014Last Updated Sep 9, 2015Red Bull to Raise Prices by 5 PercentThe pricing change will impact beverages that the company sells to its distributor partners and is expected to result in higher prices for consumers.
Sep 16, 2014Last Updated Sep 9, 2015Eye on the Market: Beverage Pricing in East L.A.At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only…
Sep 10, 2014Last Updated Sep 9, 2015Berkeley Study: Beverages Carry Unhealthy IngredientsThe study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at…
Aug 19, 2014Red Bull and RaceTrac Announce Air Race CollaborationTo celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth September 6—7 at Texas Motor Speedway, the RaceTrac store in…Aug 5, 2014Last Updated Sep 9, 2015Red Bull to Pay $13 Million for False Advertising SettlementThe settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years.
Jul 23, 2014Last Updated Sep 9, 2015Affinnova: How Package Design MattersAffinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
Jun 18, 2014Last Updated Sep 9, 2015Red Bull Launches Tropical Flavor as Exclusive in 7-ElevenIn a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely…
May 21, 2014Red Bull Unveils 2014 Limited Edition Camo CanA portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes and Homes4GoldStars…Apr 30, 2014Last Updated Sep 9, 2015Press Clips: L.A. Clippers Sponsors Flee, RebukeBefore the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and…
Dec 20, 2013Last Updated Sep 9, 2015Distribution Roundup: Red Bull Alters Model; Icelandic Glacial Expands Home DeliveryWhile Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor…
Dec 17, 2013Last Updated Sep 9, 2015Red Bull Gives Evian WheelsDanone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution…
Nov 20, 2013Last Updated Sep 9, 2015Press Clips: How to Fail in Beverages; S.F. Supes Push for Soda Tax; The $500K Red Bull HeistBeverage entrepreneurs often hear about ways that they might succeed in a rough-and-tumble and unforgiving industry: start small, build regionally, create a…