Protein — you want it, we go it. Whether you’re over it already or still maxxing out, there’s no debate that protein is one of the most powerful beverage innovation trends of the moment, as seen at Natural Products Expo West last week.
The protein-in-everything trend has flared up at times over the past decade, but current conditions — with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs — only seem to be growing more favorable.
As Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
Remedy Organics, the leading producer of award-winning plant-based functional beverages, unveils its newly elevated packaging and ready-to-drink immune supporting Wellness Shots. The updated products are now available in a more convenient shelf stable format, which are offered in four varieties: Heal, Protect, Energize and Digest. Heal – the super immunity shot featuring ginger, turmeric, lemon, […]
