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Official Brand Overview
Rip it Energy Fuel brand established in 2004, has been growing strong proving its value proposition is a relevant strategy in today's economy. Consistent with the core brand's message "energy fuel at a price you can swallow", Rip it introduces a resealable 20oz PET in five new flavors. Available nationally this sleek bottle brings consumers more value with a packaging innovation which upholds the category dollar ring. Rip it 20oz resealable is the "New face of Energy", appealing to real people at a real value. (SRP $1.99)
