Sambazon Antioxidant Elixir

The kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.

Generous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of Health-Ade, the second-largest national kombucha brand.

Health-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.

Innovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy drinks. Today, senior reporter Lukas Southard has all eyes on the smoothies and juices sector.

Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a “dedicated beverage company.”

Generous Brands, the independent beverage producer behind Bolthouse Farms and Evolution Fresh, has entered an integrated partnership with Sambazon to make the brand’s bottled açaí juices and smoothies, and to sell and distribute the brand across the U.S. and Canada.

Waterloo names three new hires as the brand shifts focus; The Alkaline Water Company names director of operations; Regatta Craft Mixers adds four new members to marketing and sales teams; Alan Murray named chairman of the board at Sambazon; Brian Pear joins PUSH Agency as CMO.

This week’s episode of Taste Radio features a wide-ranging conversation with Krave Jerky and Sonoma Brands founder Jon Sebastiani. Recorded at the 2017 Summer Fancy Food Show, Sebastiani delved into his background in the food and beverage industry as an heir to a legacy wine family and talked about what spurred him to strike out on his own with Krave.

Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.

Packing the superior health benefits of 100 açaí berries in each bottle, this refreshingly exotic new line delivers powerful antioxidants and healthy omegas with three delicious flavors.

Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.

SAN CLEMENTE, Calif. — Sambazon has donated $50,000 to Whole Planet Foundation to help fund microcredit for poverty alleviation worldwide. This donation is enough to provide 285 people living in abject poverty with a loan and an opportunity to get ahead: to start their own home-based businesses, gain financial independence and lift their families out of poverty. With this […]

Following a successful test launch of its 3-Day Purifying Cleanse pack in Costco stores, Sambazon CEO Ryan Black said that the company will look to extend its presence in mainstream and club retailers with a new line of cleanse-inspired products as well as a variety of new multi-serve packages.

The Leader in Amazon Superfoods Pioneers use of Acerola Cherry, Brazil Nut, and Yacon into Trending Beverage Segments San Clemente, Calif. (Oct. 18, 2013) – Sambazon, the pioneer of açaí and Amazon Superfoods™, announced it is expanding its line of functional drinks with three new organic superfood beverages. Inspired by the flavor profiles of Sambazon’s […]