Feb 24, 2026Last Updated Feb 25, 2026Health-Ade Gains Fueling Generous Brands Portfolio GrowthThe kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.
Jul 23, 2025Last Updated Jul 25, 2025Generous Brands Flexes Cold Chain Comfort With Health-Ade PurchaseGenerous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of…
Jul 22, 2025Last Updated Jul 22, 2025Health-Ade Selling to Generous Brands for $500 MillionHealth-Ade’s investors are selling the company to Generous Brands, a portfolio company of private equity firm Butterfly Equity, for approximately $500 million.
Mar 26, 2025Daily Briefing (Insiders Only): The Other Better-For-You Drink CategoryInnovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy…
Oct 16, 2024Last Updated Oct 18, 2024Generous Brands Repositions As “Dedicated Beverage Company”Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring…
Jun 26, 2024Last Updated Oct 17, 2024Generous Brands, Sambazon Forge Manufacturing & Distribution DealGenerous Brands, the independent beverage producer behind Bolthouse Farms and Evolution Fresh, has entered an integrated partnership with Sambazon to make the…
May 26, 2020Last Updated May 26, 2020People Moves: With Shifted Focus on E-Commerce, Waterloo Announces Three New HiresWaterloo names three new hires as the brand shifts focus; The Alkaline Water Company names director of operations; Regatta Craft Mixers adds four new members…
Aug 4, 2017Last Updated Dec 29, 2017Taste Radio Ep. 69: Jon Sebastiani Is Kraving The Next Big Thing; Staying Hungry with Marketing Guru Greg FleishmanThis week’s episode of Taste Radio features a wide-ranging conversation with Krave Jerky and Sonoma Brands founder Jon Sebastiani. Recorded at the 2017 Summer…
Jun 25, 2015Last Updated Sep 9, 2015Will Holsworth Steps Up as President of SambazonFormerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at…
Mar 4, 2015Sambazon to Showcase Three 100-Calorie Juice Blends at Expo WestPacking the superior health benefits of 100 açaí berries in each bottle, this refreshingly exotic new line delivers powerful antioxidants and healthy omegas…
Feb 2, 2015Last Updated Sep 9, 2015Sambazon’s New 100-Calorie Line is Still “Reduced Sugar,” Just Not in NameSambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into…Jan 29, 2014Sambazon Donates to the Whole Planet Foundation for Poverty AlleviationSAN CLEMENTE, Calif. — Sambazon has donated $50,000 to Whole Planet Foundation to help fund microcredit for poverty alleviation worldwide. This donation is…
Nov 5, 2013Last Updated Sep 9, 2015Sambazon Looks to New Cleanse-Inspired Products, Upsizing for Growth in 2014Following a successful test launch of its 3-Day Purifying Cleanse pack in Costco stores, Sambazon CEO Ryan Black said that the company will look to extend its…Oct 18, 2013Sambazon Expands Superfood Beverage Line-UpThe Leader in Amazon Superfoods Pioneers use of Acerola Cherry, Brazil Nut, and Yacon into Trending Beverage Segments San Clemente, Calif. (Oct. 18, 2013) –…
