The Coca-Cola Company Names James Quincey President and Chief Operating Officer

Quincey, 50, is a 19-year veteran of Coca-Cola and since 2013 served as President of The Coca-Cola Company’s Europe Group, which comprises 38 countries, including the Member States of the European Union, the European Free Trade Association countries and the Balkans.

Coca-Cola Foundation Awards $26.2 Million in First Half of 2015

During the first half of 2015, the Foundation awarded $2.3 million to support women’s empowerment initiatives, $9.3 million to support water and environmental initiatives, $12.2 million to support well-being initiatives including active healthy living, education, youth development and HIV/AIDS, and $2.3 million to support of other community improvement programs, including $1 million in disaster relief efforts.

Coca-Cola Releases 2014/2015 Sustainability Report

The report also updates other areas of progress, including efforts to reduce the carbon footprint of the “drink in your hand” by 25 percent and to sustainably source key agricultural ingredients globally by 2020.

The Coca-Cola Company Reports Second Quarter 2015 Results

“Our second quarter results were in line with our expectations and mark continued progress toward restoring momentum in our global business,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company.

Coca-Cola to Usher in 2015 Special Olympics World Games with “Reach Up” Performance

ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company, a Founding Partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of people with intellectual disabilities as thousands of athletes converge in Los Angeles later this month for the 2015 Special Olympics World Games Los Angeles 2015 (LA2015). In support of Special Olympics athletes everywhere, The […]

SodaStream Taps Commerce House For New Ad Campaign

The agency will create a strategic campaign for the ongoing repositioning of the company from soda maker to sparkling water system – which began last year with a new tagline (“Water made exciting”) and out-of-home advertising on the theme, “Be a Sparkling Water Maker.”

VitaminWater Announces Project Hustle Finalists

Each finalist has the opportunity to see whether their dreams can become reality, and the chance to win up to a total of $500,000 (across ten finalists) to bring them to life.

Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster Again

A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.

FUZE Taps Mr. T For Summer Ad Campaign

The cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date.


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