“Our third quarter results were in line with our expectations and reflect the continued execution of our strategic initiatives to restore momentum, which are beginning to take hold across our global business,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company.
The new bottlers include Tampa-based Coca-Cola Beverages Florida, Chicago-based Great Lakes Coca-Cola Distribution (a subsidiary of beer distribution giant Reyes Holdings), and Atlantic Coca-Cola Bottling Company, out of Atlantic, Iowa.
The collection offers a limited edition 14-piece capsule of Coca-Cola licensed products including t shirts, tanks, jumpers, and sweaters.
“ESPORTS WEEKLY with Coca-Cola” will broadcast multi-screen across IGN’s channels on the web, mobile devices, video game consoles, and over-the-top streaming platforms.
Coke’s decision is part of a broad review of its partnerships, according to a company spokesperson, and comes just weeks after the cola giant was criticized for its behind-the-scenes funding of a non-profit which downplayed the role of soft drink consumption on obesity.
Unlike competing at-home cold beverage machines, Kold does not use a carbon dioxide canister to create carbonated beverages. Instead, its sparkling drink pods contain what Keurig calls “Karbonator beads,” each of which hold beverage-grade carbon dioxide that is released during the drink-making process.
This year, the annual event will span five consecutive nights in New York City, and feature performances from a collection of artist alumni including Matt and Kim and JoJo, along with talent new to the #uncapped stage including Alessia Cara, Fetty Wap, Chance the Rapper, Willow Smith, Kehlani and many more.
The Coca-Cola Company today took another significant step toward building a stronger, more streamlined production system in its flagship market by announcing the formation of a new National Product Supply System in the United States.
In its response, Coca-Cola pledged to fight its bill, saying that it “firmly believes that the assessments are without merit and plans to pursue all administrative and judicial remedies necessary to resolve this matter.”
As volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to offset the sustained declines.
The campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Nearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have expanded the partnership, according to The Wall Street Journal.
This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
