Sprite Green

Coke today revealed that Joe Tripodi, its Chief Marketing and Commercial Officer, will be succeeded be Marcos De Quinto, who has been President of Coke’s Iberia Business Unit since 2000.

Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27.

A study recently published in the American Journal of Public Health, summarized by Time, found that daily consumption of carbonated soft drinks can age white blood cells by almost two years.

Coke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look at our progress to date.”

The Coca-Cola Company reported global volume growth of 1% in the third quarter and 2% year to date and gained volume and value share in nonalcoholic ready-to-drink (NARTD) beverages in the quarter.

Coca-Cola Bottling Co. Consolidated announced it has signed a definitive agreement with The Coca-Cola Company to exchange the bottler’s franchise territory in Jackson, TN for territory currently served by Coca-Cola Refreshments USA, Inc. in Lexington, KY.

Leveridge, 44, was named Director of Investor Relations in July. He began his career with the Company in 1996 and has assumed roles of increasing responsibility including Senior Manager in Investor Relations, Finance Director in the Company’s Adriatic and Balkans business unit and Finance Director in the Russia, Ukraine and Belarus business unit.

The spot, “Kittens,” is part of Diet Coke’s new “Get A Taste” campaign that launched last month. The integrated campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke.

In partnership with vitaminwater, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014.

How the sale of 17 percent of Monster to Coke could have gone.

While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.

The American Beverage Association announced that it wants to reduce national calorie intake, but the editorial board at USA Today was hardly impressed.

With summer ending and the beginning of the holiday season around the corner, Sprite is setting the mood by spreading some “berry” cheer.

The winner of an astounding seven GRAMMY Awards, Taylor Swift is no stranger to the limelight. Now, she’s shining a spotlight on how the great taste of Diet Coke can make any moment brighter.