Sprite Green

The gradual evolution of The Coca-Cola Company’s business model in North America takes another step Wednesday, as the cola giant hands the keys to a new bottling operation in the Sunshine State.

Coca-Cola South Africa, bottling partner Coca-Cola Fortune and BT Global Services are partnering to set up WiFi on Coca-Cola machines and provide free internet access to impoverished communities in South Africa.

To celebrate fans’ unwavering love for the delicious taste of Diet Coke, the brand is launching an integrated campaign called “Get A Taste.”

Earlier this month, the Barclays Back-to-School conference offered a rare glimpse of candor from a Coca-Cola executive.

A large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke” campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.

Even during the most hectic days, it’s important to find a few stolen moments for ourselves. That’s why the makers of fruitwater® are launching a new campaign with brand spokesperson and partner, Christina Applegate, that encourages people to do just that.

The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.

Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.

Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.

Coca-Cola Bottling Co. Consolidated (NASDAQ: COKE), the nation’s largest independent Coca-Cola bottler, today announced it has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Knoxville, TN territory currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly-owned subsidiary of The Coca-Cola Company.

Look no further than this week’s distribution roundup to get a read on trending beverage categories.

As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.