Sprite Green

Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.

ATLANTA — The Coca-Cola Company (NYSE: KO): Second Quarter and Year-to-Date 2014 Highlights Global unit case volume grew 3% in the quarter and 2% year to date. Coca-Cola International volume grew 3% in the quarter while North America volume was even. Sparkling volume and brand Coca-Cola volume accelerated in North America, Eurasia and Africa, Europe and […]

After surveying beverage retailers across the U.S., senior analyst Bonnie Herzog of Wells Fargo finds optimism in the overcast.

The Coca-Cola Co. is said to be readying a U.S. launch for Coke Life, a mid-calorie cola made with a sweetener blend that includes stevia.

32 countries are represented by their national soccer team in the 2014 FIFA World CupTM, yet today, the faces of soccer fans from 207 countries made it onto the pitch at Arena de Sao Paulo.

Visit the vitaminwater Facebook page and you’ll find that its columns are built with anger of the once faithful. All this because vitaminwater has begun using a blend of cane sugar and stevia.

The Court ruled in favor of POM, stating that the company may support its claims under the federal Lanham Act, which covers false advertising.

For the first time in the U.S., Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and Millennials.

To date, Coca-Cola has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than 100 countries.

A United States Congresswoman, the North Carolina Senate Leader and a military hero will lead race fans in the commencement of the nation’s largest Memorial Weekend celebration as they serve as race officials for the 2014 Coca-Cola 600.

Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience.

In a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit today purchased a minority stake in L.A. Libations, which has handled much of the go-to-market and channel expansion strategies for many of VEB’s products.

The Coca-Cola Co. announced Tuesday that it will raise its stake in Keurig Green Mountain, Inc. from 10 percent to 16 percent. The raise will make Coke the largest shareholder of the K-Cup coffee brand.

Building on its legacy as a game-changing innovation, Coca-Cola Freestyle® is about to make the consumer experience even more personal.