The Board of Directors of The Coca-Cola Company today elected Kathy N. Waller as Executive Vice President and Chief Financial Officer, effective immediately. As announced in February, Waller, 55, is replacing Gary Fayard who is retiring after 20 years with the Company.
Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.
Justices of the U.S. Supreme Court repeatedly challenged an attorney for Coca-Cola, who defended her client on Monday against claims that the label of a blended fruit juice misleads consumers.
According to a story by reporter Candice Choi of The Associated Press, Coca-Cola’s global sales of soda declined by 1 percent in the first quarter of 2014 — its first quarterly slip in the measure since 1999.
The Coca-Cola Company today reported first quarter 2014 operating results. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “Our growth momentum is steadily improving in line with our expectations.”
Coca-Cola® and FIFA are bringing the world’s most celebrated trophy to the United States during the culmination of the largest, most fan-filled FIFA World Cup™ Trophy Tour ever.
Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.
Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.
ATLANTA–(BUSINESS WIRE)–Everything is bigger in Texas, so it’s only appropriate The Coca-Cola Company has planned epic events to refresh fans all weekend long at the 2014 NCAA Men’s Final Four. Through sports, music and entertainment, Coca-Cola is creating larger-than-life experiences for fans of all ages at college basketball’s biggest celebration. As the longest-standing Corporate Champion […]
ATLANTA — The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup™ ever. “The World’s Cup” […]
ATLANTA — To celebrate the multidimensional nature of teens and the refreshing feeling that only comes from a sip of an ice-cold Coke, the brand is rolling out significant expansions and optimizations to “The AHH Effect” in its second year, both online and off. The teen-focused effort will build on its history of innovation with several […]
ATLANTA — As the world recognizes International Day of Happiness, Coca-Cola is joining the celebration by releasing Happiness Remix, a brand new track designed to bring out the happy in all who hear it. The track can be downloaded for free on Coca-Cola Journey. Produced by acclaimed pop music ‘super producers’ Rock Mafia, Happiness Remix is an infectiously upbeat pop […]
ATLANTA — NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavor. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA […]
ATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely greatness. As a tribute to the ad, titled “Going All The Way,” Coca-Cola pledged to donate $50,000 to Boys & Girls Clubs of America’s (BGCA) Triple […]
