ATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely greatness. As a tribute to the ad, titled “Going All The Way,” Coca-Cola pledged to donate $50,000 to Boys & Girls Clubs of America’s (BGCA) Triple Play program once the ad was shared 10,000 times online. The ad has exceeded Coca-Cola’s goal with over 40,000 online shares.
The donation will be distributed to Boys & Girls Clubs across the U.S. where Triple Play program dollars are needed the most, including locations in Green Bay, WI; San Juan, PR; Philadelphia, PA; San Francisco, CA; Seattle, WA; Cleveland, OH; Boston, MA; Sacramento, CA; Washington, DC; and Denver, CO.
Over the next month, Coca-Cola and BGCA will come together in the ten recipient cities to host community-based field day events to commemorate the donations and cheer the occasion with delicious, ice-cold Coca-Cola.
“It has been exciting to see the success of ‘Going All the Way’ and we are honored that our Clubs in need will receive additional funds to support the Triple Play program,” said Jim Clark, President and CEO for Boys & Girls Clubs of America. “It is partnerships like these and the strong support of our communities that enable us to provide active healthy living for our kids and we are looking forward to seeing these Clubs in action over the next month.”
“The support that ‘Going All The Way’ received from Americans to trigger Coca-Cola’s donation to BGCA is truly moving and inspirational,” said Katie Bayne, President, North America Brands, Coca-Cola North America. “We’re humbled by the passion and excitement that rallied behind the ad, and we want to sincerely thank all those who made this donation possible.”
The Coca-Cola Company is a founding sponsor of BGCA’s Triple Play program in partnership with WellPoint Foundation, which encourages young people to eat a balanced diet, become more physically active and increase their ability to engage in healthy relationships.
For 127 years, Coca-Cola has been bringing people together to support communities and organizations like Boys & Girls Clubs of America. Today, more than 4,000 Clubs serve nearly four million young people annually through Club membership and community outreach. BGCA enables young people to achieve great futures and provides them with supportive relationships, enrichment programs and a safe and positive environment to make new friends.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn atwww.linkedin.com/company/the-coca-cola-company.
About Boys & Girls Clubs of America:
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.