Hiyo Announces Nationwide Launch at Whole Foods Market with Exclusive New Flavor, Pineapple Coconut

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A milestone retail partnership propels the fastest-growing non-alcoholic social tonic brand into 510+ stores nationwide, just in time for summer entertaining.

Los Angeles, CA (July 22, 2025) – Hiyo, the leading non-alcoholic, organic social tonic infused with adaptogens, nootropics, and botanicals just announced its national retail partnership with Whole Foods Market. Starting in July, Hiyo will be available across all 510+ Whole Foods Market locations, featuring a brand-new Pineapple Coconut flavor available exclusively in-store, on drinkhiyo.com, and on Amazon. The flavor will become available to additional retailers starting in October.

This retail milestone marks a significant step for Hiyo as it expands from a fast-growing DTC brand to now, a retail powerhouse with over 6,000 doors. The launch also introduces Pineapple Coconut as a new addition to Hiyo’s flavor lineup, offering a tropical, summer-ready profile crafted for mindful drinking and social occasions.

Hiyo co-founder and Chief Revenue Officer, George Youmans, said, “We are on a mission to change the way the world drinks. We can’t do that without incredible retailers like Whole Foods leaning into our growth goals and supporting this movement. This national launch with Whole Foods is a defining moment for our brand and we couldn’t be more excited to introduce a fresh new flavor that might just be our best yet.”

Alongside Pineapple Coconut, Whole Foods shoppers will also find three of Hiyo’s best-selling flavors: Blackberry Lemon, Passion Fruit Tangerine, and Peach Mango, available in both single cans and 4-packs.

Key Highlights

Exclusive Launch Window: Pineapple Coconut is a new flavor launching on drinkhiyo.com, Amazon, and exclusively at Whole Foods Market. It will expand to other retailers starting in October 2025.
Functional Meets Flavorful: Each 12oz can includes 1.7g of adaptogens, nootropics, and botanicals, just 30 calories, and zero alcohol. Crafted to deliver Hiyo’s signature “float” feeling without the buzz.
Made for Summer: A juicy, tropical flavor designed for warm weather, outdoor entertaining, and sober-curious social moments.

ABOUT HIYO

Founded in 2021 in Venice, California, Hiyo is the fastest growing organic, non-alcoholic social tonic brand in the U.S., offering flavorful, functional beverages designed to help people feel better and connect more intentionally. Made with adaptogens and nootropics, Hiyo’s signature float effect delivers a calm, happy feeling without alcohol.

Hiyo’s lineup includes six fruit-forward flavors: Blackberry Lemon, Peach Mango, Strawberry Guava, Watermelon Lime, Passion Fruit Tangerine and now, Pineapple Coconut.