ATLANTA — The Board of Directors of The Coca-Cola Company today elected Ana Botín as a Director of the Company, effective immediately. Botín, 52, is CEO of Santander UK plc, one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone. An internationally recognized leader in […]
ATLANTA — The Board of Directors of The Coca-Cola Company today elected Brent Hastie as a Vice President of the Company, effective immediately. Hastie, 40, was recently named Vice President, Strategy and Planning, effective July 15. Hastie most recently served as an Executive Vice President at Bain Capital. He first joined The Coca-Cola Company in 2006 […]
On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be “quite shrewd.”
Partnership and Company set ambitious global Water, Climate, Packaging and Agriculture performance goals ATLANTA, July 9, 2013 /CNW/ – The Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola system’s sustainability stewardship with the announcement today of new, bold global environmental goals and an expanded global partnership. These ambitious goals, which complement other […]
MIAMI — Sprite salutes LeBron James for his extraordinary effort during his championship run. To commemorate James’ back-to-back championship wins, Sprite is releasing limited-edition 12-ounce collectible cans throughout Florida. The specially-marked cans will showcase a rendering of James along with the celebratory message, “Congrats to LeBron James, Back-To-Back Champion.” Since 2003, James has been a key […]
NEW ORLEANS — At ESSENCE Festival, one of the hottest events of the year, Coca-Cola is there to quench every thirst. To pump up the heat, today Coca-Cola will be extending its agreement as “Presenting Sponsor” and the official ESSENCE Festival beverage. The ESSENCE Festival is the nation’s largest annual event celebrating African-American music, culture and […]
Coke announced on Wednesday in a company release that it will sell a cola sweetened with sugar and stevia in Argentina. The new product, Coca-Cola Life, will contain half the calories of a standard Coke.
The package accounts for only 2 percent of all soft drinks sales, but The Coca-Cola Co. and PepsiCo are looking at glass bottles as a potential growth area for a category mired in decline, according to a recent article in The Wall Street Journal. Buoyed by gains in the sale of soda in glass bottles and the premium price commanded by the package, the cola giants are increasing the availability of their products in glass.
ATLANTA — The Coca-Cola Foundation — the global philanthropic arm of The Coca-Cola Company — awarded US$36 million in grants to 105 community organizations during the first quarter of 2013. The grants support the Foundation’s global priority areas and the Company’s three-part sustainability approach, focused on enhancing people’s well-being, building strong communities and protecting the environment. […]
CANNES, France — Cannes Lions — Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage with their audiences in ways that were previously unimaginable. Coca-Cola’s collaboration with social software company Thismoment has led to record levels of engagement. Through modern programs reminiscent […]
ATLANTA — Coke Zero celebrates guys being guys and humorously defends all things male this summer when the brand teams up with comedian Kevin Hart to promote his highly anticipated new movie, Kevin Hart: Let Me Explain, which will be released nationwide on July 3. Further substantiating the role of Coke Zero as a defender and celebrator […]
ATLANTA — Coca-Cola is popping the top on a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games. The foursome will have prominent roles in the Company’s marketing efforts leading up to the Games and will be featured, […]
ATLANTA — Ahh, it’s summertime. Coca-Cola and BET Networks are heating up the season for talented teens by offering an exclusive opportunity to perform with young hip-hop star Diggy on the No. 1 video countdown show on TV. For the fifth year, Coca-Cola will be the exclusive on-air and digital sponsor of BET Network’s highly popular […]
The Coca-Cola Co., Inc. has extended its reach into the rapidly growing world of water enhancers with Powerade Zero Drops, a new line of zero-calorie liquid concentrates. Aimed at on-the-go sports drink consumers, the new products are infused with the same range of electrolytes as its flagship brand.
