ATLANTA — For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today, a new exhibit will showcase the most comprehensive display of Norman Rockwell’s work for The Coca-Cola Company ever assembled. The exhibit features examples of Rockwell’s Coca-Cola […]
ATLANTA — Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style. To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announces four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to: 1) Offer low- or no- calorie beverage options in every market 2) Provide transparent nutrition information, featuring calories on the front […]
In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater! DALLAS, May 1, 2013 /PRNewswire/ — Southwest Airlines (NYSE: LUV) announced today the addition ofvitaminwater as a new premium drink option onboard! Customers now have the option to purchase vitaminwater for $3 on all of the carrier’s flights. To celebrate the new partnership, Southwest today launched a sweepstakes […]
ATLANTA — The Board of Directors of The Coca-Cola Company today elected Robin Moore a Vice President of the Company, effective immediately. Moore, 47, was recently named Chief of Internal Audit effective May 1, 2013, replacing Connie McDaniel who is retiring after 24 years with the Company. Moore is currently Global Director, Finance Operations in Global […]
STAMFORD, Conn. — Colleges, K-12 schools, nonprofits and local governments will advance their recycling efforts this summer thanks to a significant grant made possible by The Coca-Cola Foundation. The winning communities, schools, universities and organizations will receive between 5,000 and 5,200 recycling bins. Over 70 percent of the bins are designed specifically for permanent, ongoing […]
A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.
For a company that counts 18-30 year old consumers as its “sweet spot,” the Coca-Cola Co., Inc. is a bit long in the tooth when it comes to its board of directors. That’s changing, according to an article in The Wall Street Journal which reports a slow, but steady, changing of the guard.
No, it’s not a digitized psychedelic trip, it’s Coca-Cola’s first all-digital advertising campaign. And after rounds of studying the kiddies, it’s apparently what they want.
ATLANTA — It could be as simple as recycling a plastic bottle, installing a rain barrel or participating in a local cleanup. Everyone can play a part in protecting the planet and Coca-Cola is helping community organizations across the country do so. Through grants of all sizes, The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola […]
ATLANTA — The stage is set: Sprite Films returns to showcase the talents of the nation’s next generation of up-and-coming filmmakers. Five creative minds with bold imagination and innovative talent have been selected by Sprite® to participate in a nationwide film competition with a unique opportunity to obtain valuable on-the-job experience and to showcase their filmmaking abilities. New to the […]
ATLANTA — This summer, when Coke Zero fans want to pop the top on their favorite beverage, they no longer need to consult the hands of the clock. Featuring real Coke taste and zero calories, the brand is now being made available in an option without caffeine. Coke Zero, the only soft drink on the North […]
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Swift’s new hit single “22” serves as centerpiece in first spot ATLANTA–(BUSINESS WIRE)–As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the […]
