Suja Classic Line

by Suja Life

Generous Brands Repositions As “Dedicated Beverage Company”

Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a “dedicated beverage company.”

Taste Radio: Jeff Church’s Tale Of Two Brands. Why Suja Soared And Rowdy Energy Crashed.

Serial entrepreneur Jeff Church talks about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.

GURU: Revenue Falls in Q3 as Company Chips Away at Net Losses

GURU is focusing on making a return to profitability as it faced net revenue declines in its Q3 2024 earnings report this week. The Canadian energy drink brand reported net revenue of CAD$7.9 million in the quarter, down from CAD$8.9 million in the same period last year.

Perricone, Natalie’s Say Post-Merger Synergies Will Strengthen Both Brands

Can two legacy juice manufacturers become a major force in a stiff category? That’s the goal for California-based Perricone Farms after it announced this week it had acquired family-owned Natalie’s Orchid Island Juice Company for an undisclosed sum.

From X to Z: Clearly Canadian Builds Modern Brand on Nostalgic Bedrock

Clearly Canadian has experienced the heights of success and the depths of bankruptcy. Now the Toronto-based sweetened sparkling water brand is figuring out how to strike the right balance between 1990s nostalgia and the modern, better-for-you beverage business.

Suja Life Acquires Slice Soda Trademark

Suja Life has announced its acquisition of soda brand Slice, representing the company’s second acquisition since its purchase of Vive Organic in 2022. Terms of the deal were not disclosed.

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.

Suja Launches Protein Shakes, “Reinforcing Its Dedication” to Innovation

Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.

Rowdy Energy To Shut Down This Month

Rowdy Energy’s former CEO Jeff Church, who co-founded the brand with NASCAR star Kyle Busch in 2020, revealed that the energy drink company will be shutting down its operations by the end of this month.

Sujata Malhotra Promoted to Sethness Roquette US General Manager

Sethness Roquette is pleased to announce that Sujata Malhotra has been appointed General Manager for Sethness Roquette US. She has acquired the responsibilities for this position from Tom Schufreider, who has expertly held this position for the past 10 years and will be enjoying a well-deserved retirement on December 31, 2023. Tom will be supporting […]


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