At least five now-former Suja Life employees announced their exit from the cold-pressed juice company this week as the company undergoes a strategic reorganization of its marketing department.
Hoping to tap into a ‘modern soda’ renaissance, Slice is once again in the market as Suja Life has reintroduced the classic CSD as a healthy, gut health boosting functional beverage.
With its business growing amid a rising U.S. energy drink category, Monster Beverage Corporation expressed confidence in its widening product portfolio and its alcoholic drinks arm, Monster Brewing Company.
“Mental performance” shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.
The nominees for BevNET’s “Best of 2024” Awards, presented by Zuckerman Honickman, showcase the diversity and profound talent within the beverage industry.
Call it one of those “good” problems: NYC-based cold-chain DSD house Dora’s Naturals is operating at about 130% capacity from its current warehouse, said head of business development Tanya Seber on a call last week.
BevNET Live Winter 2024 might be taking place in California, but we’ll be welcoming an important emissary from the East Coast to talk about the process of building brands that can handle the toughest markets.
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a “dedicated beverage company.”
Serial entrepreneur Jeff Church talks about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.
GURU is focusing on making a return to profitability as it faced net revenue declines in its Q3 2024 earnings report this week. The Canadian energy drink brand reported net revenue of CAD$7.9 million in the quarter, down from CAD$8.9 million in the same period last year.
Can two legacy juice manufacturers become a major force in a stiff category? That’s the goal for California-based Perricone Farms after it announced this week it had acquired family-owned Natalie’s Orchid Island Juice Company for an undisclosed sum.
Clearly Canadian has experienced the heights of success and the depths of bankruptcy. Now the Toronto-based sweetened sparkling water brand is figuring out how to strike the right balance between 1990s nostalgia and the modern, better-for-you beverage business.
Suja Life has announced its acquisition of soda brand Slice, representing the company’s second acquisition since its purchase of Vive Organic in 2022. Terms of the deal were not disclosed.
