The SODA line is launching with five flavors, including a few that look to step off the beaten path of offerings by mainstream soda brands: Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake.
Big soda has been Melvin “Mel” Landis’s meal ticket for most of his professional career. Now he’s gone to work for one of the brands with the greatest potential to disrupt that category, signing on as the president of Olipop.
Though uncertainty is still swirling around TikTok’s future, its ecommerce platform continues to provide brands with opportunities to sell and directly connect with consumers.
At least five now-former Suja Life employees announced their exit from the cold-pressed juice company this week as the company undergoes a strategic reorganization of its marketing department.
Hoping to tap into a ‘modern soda’ renaissance, Slice is once again in the market as Suja Life has reintroduced the classic CSD as a healthy, gut health boosting functional beverage.
With its business growing amid a rising U.S. energy drink category, Monster Beverage Corporation expressed confidence in its widening product portfolio and its alcoholic drinks arm, Monster Brewing Company.
“Mental performance” shot brand Magic Mind is expanding its functional 2 oz. drinks into more retail doors this year on the back of a strong online subscriber base and a new investment secured last year.
Another year is behind us and, as is tradition around here, we like to close out the calendar with a look back at what stories caught the most attention of our readers. As we count down to 2025, here’s a countdown of the Top 10 most read BevNET stories of 2024.
The nominees for BevNET’s “Best of 2024” Awards, presented by Zuckerman Honickman, showcase the diversity and profound talent within the beverage industry.
Call it one of those “good” problems: NYC-based cold-chain DSD house Dora’s Naturals is operating at about 130% capacity from its current warehouse, said head of business development Tanya Seber on a call last week.
BevNET Live Winter 2024 might be taking place in California, but we’ll be welcoming an important emissary from the East Coast to talk about the process of building brands that can handle the toughest markets.
Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a “dedicated beverage company.”
Serial entrepreneur Jeff Church talks about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.
GURU is focusing on making a return to profitability as it faced net revenue declines in its Q3 2024 earnings report this week. The Canadian energy drink brand reported net revenue of CAD$7.9 million in the quarter, down from CAD$8.9 million in the same period last year.
