It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions, new watermelon soda and WTRMLN WTR flavors, and a relaxing new hydration drink courtesy of Gatorade.
Trulieve
Trulieve Cannabis Corp. is adding a new hemp-based THC beverage brand to its portfolio of intoxicating CPG products. The new brand is named Upward, an infused seltzer launching in Lemonade, Pink Lemonade, Strawberry Tea and Peach Nectarine flavors containing between 5mg and 10mg each of THC and CBD per 12 oz. can. For more information visit www.drinkonward.com.
Señorita
Hemp THC mocktail brand Señorita is offering consumers a fresh “zero-proof buzz” with Ranch Water, its latest innovation promising the feeling of a “high-desert breeze after sundown” and the option of 5mg or 10mg offerings. Each 12 oz. can contains just 40 calories. For more information visit www.senoritadrinks.com.
IQMIX
For those hot summer days out on the golf course, IQBAR is rolling out its take on a classic Arnold Palmer for its powdered hydration stick line, IQMIX. The Iced Tea + Lemonade flavor is made with zero sugar and promotes “hydration, clarity and mood.” The innovation is available online for $24.99 per 20-pack. For more information visit www.eatiqbar.com.
Cann
Cann is stripping down to its bare basics with Naked Roadie, a new unflavored, zero sugar version of its hemp THC-infused portable drink pouch. Designed to be added to any beverage without changing the flavor, the pouch contains 5 mg of THC and will sell for $55 per 12-pack or $165 per 36-pack online. For more information visit www.drinkcann.com.
WTRMLN WTR
The summer heat is still going strong, and WTRMLN WTR is refreshing consumers with some LMNDE. The bottled watermelon juice brand has launched three new ADEs in Watermelon Lemonade, Strawberry Lemonade and Watermelon Limeade varieties, available now in Whole Foods and Target stores across the country. Each bottle contains 140% of the recommended daily dose of Vitamin C and 470-500 mg of electrolytes for hydration. For more information visit www.drinkwtrmln.com.
Erewhon
Erewhon shoppers can get a taste of what supermodel Heidi Klum is sipping this summer with The Kluminator, a new smoothie available at Erewhon locations for $19 per 20 oz. serving. Though it’s a fresh made, on-premise only item, the smoothie uses Malk’s organic coconut milk, Vita Coco’s Farmers Organic coconut water and Whole Harmony’s organic Heart Chakra tea, alongside fruit, matcha and coconut cream. For more information visit www.erewhon.com.
Transparent Labs
Protein brand Transparent Labs is flexing its innovation arm with a new Grass-Fed Protein shake containing 30 grams of protein and 130 calories in a 12 oz. bottle. For more information visit www.transparentlabs.com.
Gatorade
Gatorade has always made its brand about the fight in the court and on the field. Now, it’s offering consumers a chance to chill out with its Relax Hydration Booster powder packet, containing vitamins, L-theanine and magnesium to support relaxation. Available in a Raspberry Lemon flavor, the powder is available on Amazon for $8.29 per 6-pack. For more information visit www.gatorade.com.
Journée
Startup functional energy drink brand Journée has launched in the U.S. The French-inspired beverage is made with functional mushrooms,125 mg of caffeine from coffee beans, L-theanine and vitamin C and is packaged in 12 oz. cans. The line comes in Blueberry Hibiscus, Raspberry Dragon Fruit and Soleil Citrus flavors. The drinks are available for $28.99 per 6-pack on www.drinkjournee.com.
Mott’s
Kids can now enjoy Mott’s branded Fruit Smoothie pouches. Shelf-stable and made with real fruit, the smoothies are available now at Target and Walmart stores nationwide in Strawberry Banana (non-dairy) and Vanilla Peach (made with milk) varieties. For more information visit www.keurigdrpepper.com.
Live Soda
Gut health boosting soda brand Live Soda is introducing Juicy Grape to its lineup of classic CSD flavors. Made with pre-, pro- and postbiotics, each 12 oz. can contains zero sugar and just 10 calories. The drink can be found online for $36 per 12-pack. For more information visit www.livesoda.com.
Slice
Since relaunching under new parent company Suja Life earlier this year, Slice is adding Watermelon to its lineup of better-for-you, functional gut health sodas. The flavor is launching exclusively in the refrigerated section of select Albertsons banner stores including Albertsons, Safeway, Vons, Pavilions, Jewel-Osco, Shaw’s and Star Market stores. For more information visit www.slicesoda.com.