Suja Classic: Master Cleanse

Based on the classic “master cleanse,” Suja’s Master Cleanse drink is made with water, lemon, maple syrup and cayenne. True to the form of a master cleanse beverage, this product is quite spicy, with the lemon and maple quickly fading to the background as the cayenne overwhelms your palate. If you aren’t doing a master cleanse, this product might still lure you in based on its visuals, but you’ll likely find it to be a bit too spicy for general consumption (unless you are a true spice junkie). That said, we’re torn on the approach that they’ve chosen. It’s really good for the purpose that it’s serving, but is that purpose one that has a large enough base to justify the shelf space? Beyond that, the execution of the product is really good, with a very fresh taste to the product thanks to high pressure processing rather than pasteurization. And the bottle design gives the product a clean and appetizing look, which will definitely help it catch the eye in the cooler. Overall, this product has great execution, but the appeal feels slightly limited based on the niche that they’ve chosen.