Suja Classic: Purify

The “Purify” variety of Suja is a raw (high pressure processed) and organic blend of carrots, apple, celery, cucumber, beet, and lemon juices. This flavor truly showcases how good Suja is at formulating juice combinations that work. Several of the ingredients used in this product could easily overpower the rest, but instead the mix is perfectly balanced and has just the right amount of vegetable and sweet flavors. It’s an extremely addictive combination. In terms of the packaging and presentation, the product definitely whets the appetite. While it will take a little while for the uninitiated to figure out what this product is, it seems pretty obvious that this is a good for you product. However, we’d like to see the front panel organized a little better, with the ingredients less spread apart and a more prominent mention of the fact that this is a raw product. We’re also not overly fond of the name “Purify,” which doesn’t help the consumer understand what this product is. Regardless, they’ve done a very nice job with this product.