After two years of plugging away at the hangover prevention beverage category, California-based startup The Plug is repositioning itself as a functional liver health brand as it prepares to expand in retail this year via a partnership with beverage incubator L.A. Libations.
Direct-to-consumer powdered beverage maker Athletic Greens announced this week that it has raised its first ever round of outside capital featuring celebrity and institutional investors; Stevia-sweetened beverage maker Zevia debuted on the New York Stock Exchange on Thursday, offering 10.7 million shares priced at $14 each, raising just under $150 million for the company.
Emerging beverage brand, The Plug, has announced the launch of its science backed anti-hangover drink. The Plug differentiates itself from market competitors in its all-natural proprietary formula with zero added sugar and an exceptional flavor profile – all at only 40 calories.
