The expansion follows the announcement of Tio Gazpacho’s $1.25M funding round led by General Mills’ 301 INC and unveiling of its newest flavor, Rosado, featuring naturally ripened watermelon with a hint of spice.
Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.
New retailers include Fairway Markets, Mrs. Greens Natural Markets and additionalWhole Foods Markets.
Featuring organic certified and naturally ripened watermelon with a tantalizing hint of spice, the new flavor will be available in selected retailers on the East Coast starting early next year.
Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.
Through UNFI’s Speed to Market Program, Tio Gazpacho products can now be found at 62 additional stores.
Fresh Direct is the leading online grocer in NYC and is known for delivering the highest quality fresh food to homes and offices to save consumers time and money.
