In an effort to provide the best possible service, brands, flavors, and culture the teams at C2O Coconut Water, Steaz and Tio Gazpacho are excited to announce the formation of the NovaNaturals division of El Paso based parent company Novamex.
Tio Gazpacho is unveiling its brand refresh this week at Expo East with all new packaging and flavor names.
Novamex has acquired Tio Gazpacho for an undisclosed sum, the company announced today, more than a year after the Hispanic-focused beverage marketer first invested in the drinkable soup brand. Primarily an importer of Mexican brands such as Jarritos and Mineragua, Novamex said in the announcement that it is focusing on becoming a growth platform for natural and organic beverages, such as the organic certified Tio Gazpacho.
Speaking with BevNET from the 2018 Summer Fancy Food Show, Tio Gazpacho founder Austin Allan discussed how the brand is working to bring its products beyond natural and specialty retailers and make them more accessible to a wide array of consumers.
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Tio Gazpacho continues its expansion with California Whole Foods entry; Bizzy Coffee Shots expected to close year with 500 stores; Teatulia enters Midwest region via grocery channel; ARYA lands nationwide CVS partnership.
Ep. 71 of the podcast includes an interview with Doug Zell, co-founder, Intelligentsia Coffee. Zell discussed how Intelligentsia’s relentless pursuit for improvement permeates its retail and packaged coffee business and why “quality will always find an audience.”
Tio Gazpacho announces it has tripled its distribution footprint over the course of the past two months; Avitae enters CVS Health nationwide; Sweettauk Lemonade adds Gold Coast Distributors and expands with UNFI to add three additional warehouses.
Episode 68 of the Taste Radio podcast features interviews with Jennie Ripps, the CEO and co-founder of tea-based cocktail mixer and beer brand Owl’s Brew, Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, and the latest edition of Elevator Talk with Jason Petrou, the founder of Clean Energy Organics.
As consumers continue to seek convenience, nutrition, and satiation from their beverages, drinkable soup and yogurt brands are seeing opportunity in marketing their products as meal replacement drinks or in-between meal snacks.
Tio Gazpacho, the leader in the drinkable soup category, and Michelin-starred chef José Andrés along with his company, ThinkFoodGroup, are excited to announce a brand-new product to be sold at Beefsteak, his fast casual concept. This new product, Beefsteak by Tio Gazpacho, is an extension of the Tio Gazpacho brand and will be available at all DC area locations as well as Philadelphia.
In a move designed to enhance the brand’s ability to sell in conventional grocery stores, drinkable soup brand Tio Gazpacho has replaced its 12 oz. bottle with a new 10 oz. size. It’s one of two key changes for the brand as the year begins, as it has also dropped its USDA certified organic status.
Tio Gazpacho will collaborate with Andrés, a culinary innovator often credited with the Spanish tapas boom in the U.S and whose company owns 25 restaurants in the U.S. and Mexico, on new marketing, retail and sourcing initiatives for the brand.
