Chilled drinkable soup brand Tio Gazpacho was founded on the notion that soups could fit into a wide variety of use occasions and consumption settings. Having established that concept, the brand’s next challenge is showing that the products also work in a wide variety of retail channels.
Speaking with BevNET from the 2018 Summer Fancy Food Show, held June 30-July 2 in New York City, Tio Gazpacho founder Austin Allan discussed how the brand is working to bring its products beyond natural and specialty retailers and make them more accessible to a wide array of consumers. E-commerce features largely into his strategy: Tio was recently accepted into a pilot program for perishable food products on Amazon Prime, which Allan said is helping it fill in distribution gaps in traditional retail. In addition, the company has partnered with Walmart for placement in the retailer’s new “snacking pod” which includes other innovative refrigerated products.
Watch the full interview with Allan above, in which he also discusses Tio Gazpacho’s new Whole30 certification seal, recent additions to the company’s team, and why optimizing product packaging for e-commerce is crucial for young brands seeking to get started.