Tumeric - The Elixir of Life: Vegan Coconut Nectar

Tumeric Alive’s Vegan Coconut Nectar is a blend of raw turmeric, ginger, coconut nectar, lemon, salt, cinnamon, cayenne, and other spices. From a flavor perspective, the product has heavy notes of turmeric, ginger, and lemon, with a subtle sweetness and a lingering heat to the finish. We only detected a hint of coconut in the first sip of the product -- the heat from the ginger and cayenne quickly made it disappear. All in all, this variety is quite enjoyable -- as far as turmeric based beverages go. Those new to the concept, however, are probably going to feel a bit of a shock to see that this orange liquid (which looks like mango juice) has such a complex spiced flavor. Visually, the small (12 oz.) size is perfect for this product, but we feel as though the label still needs improvement. Specifically, the vertical placement of the logo requires you to turn the bottle AND we’re somewhat confused by the name “Tumeric” (as opposed to just “Turmeric”). Otherwise, there’s simply too much going on with the label, including callouts for “vegan” (which all comparable drinks are) and “yoga in a bottle” (which isn’t explained). Regardless of what they call it, more effort needs to be made to establish the brand. Overall, a very unique and enjoyable flavor profile, but the branding isn’t quite there yet.