
Brand News
Jul 8, 2025Last Updated Jul 18, 2025KDP Can Cut Ties with Reyes-Owned Bottler, Cleared to Expand DSDKeurig Dr Pepper (KDP) has been cleared to cut ties with distributor and bottler Reyes Coca-Cola, after a Texas judge ruled last week that the soda giant has a…
Jul 3, 2025BevNET Live: What Strategics Want and How Your Brand Can Get Their AttentionInnovative trendsetters? Profitability-minded business plans? Big, big revenues? All of the above? Trying to figure out just what a major beverage strategic is…
May 21, 2025Last Updated May 30, 2025Tractor Lands $15M As Marketing Tour Brings Brand ‘Out in the Wild’The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and…
May 13, 2025Last Updated May 13, 2025Daily Briefing (Insiders Only): Coffee Prices By The NumbersThat morning cup-a-joe burning a hole in your pocket? You’re not the only one. The average price of ground roast coffee hit a peak last month, topping $7.50…
Apr 29, 2025Last Updated Apr 29, 2025Legal: Mondelez Tells Ghost Hands Off Our ‘Kids’; Ex-Celsius VP Gets 13 MonthsTwo Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other…
Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…