Very Cherre: Tart Cherry Blueberry

Mixing cherry and blueberry, Very Cherre’s Tart Cherry Blueberry is a 100 percent juice mixture of cherry, grape, and blueberry juices. The blueberry flavor is quite strong, which, aside from giving it some variation from the other flavors, helps cut the natural tartness of the cherry juice (this is the least tart flavor of the brand). From a positioning point of view, a blueberry mixture is a question mark in terms of the product’s potential -- cranberry and pomegranate juices (which are the other blends in the line) are more established and accepted for their health benefits. The packaging, which is an 11 oz. spherical glass bottle, is the drink’s most unique attribute. It’s clean and sophisticated, while the blue cap helps it stand out from the other flavors in the line. All in all, it’s a product that does not a nice job of blending enjoyable flavor with a very impressive looking bottle.